# 100Percentpure (100percentpure.com) product data API

> Search 100Percentpure products with StoreRouter’s API. Get prices, images, and details as JSON. See coverage and curl, Python, and TypeScript examples.

- Catalog key: `100percentpure` (pass in `"catalogs"` to narrow a search to this store)
- Products: 278
- Snapshot: 2026-10-19T16:48:39Z (counts are approximate and refreshed about daily)
- Search endpoint: `POST https://api.storerouter.ai/v1/products/search`
- Human page: https://storerouter.ai/catalog-coverage/stores/100percentpure
- Get an API key: https://platform.storerouter.ai/auth/organization

## Questions

### What does 100Percentpure sell?

Almost entirely Beauty: 99.2% of its 278 products. Skincare is the largest department with 159 products, followed by Hair Care (47) and Makeup (36). The most common 100Percentpure categories are Cleansers & Makeup Removal (60), Moisturizers & Everyday Care (50) and Shampoo & Conditioner (43).

### How are 100Percentpure products categorized?

Into a shared taxonomy 5 levels deep. The first level separates Beauty and Apparel & Accessories; the second separates departments such as Skincare; 4 levels down, categories are as specific as Facial Cleansing Kits (35 products). Every level is a search facet.

### What can I filter 100Percentpure products by?

57 searchable fields. Well-covered attributes include product form (61% of products), product certifications & standards (46%) and constitutive ingredients (45%). For product form, the most common values are Cream, Liquid and Serum; for product certifications & standards, the most common values are Natural Ingredients, Vegan and Cruelty Free.

### Is this API provided by 100Percentpure or StoreRouter?

StoreRouter. One API key gives your app or agent access to 100Percentpure product data and thousands more stores.

### Can I get 100Percentpure product prices and stock status?

Yes. Bring pricing and availability into your shopping experience with structured data for selling prices, original prices, currency, and stock status.

### Can I get sizes and variants for 100Percentpure products?

Yes. Help shoppers find their perfect match with size, color, SKU, and stock details from product lookup.

### How fresh is the data?

StoreRouter continually recrawls product pages to update product details. This page tracks 278 100Percentpure products, with coverage counts refreshed about daily.

### Where does the data come from?

Straight from 100percentpure.com. StoreRouter turns product pages into rich, searchable data—organized into consistent categories and attributes so your app can connect shoppers with the right products.

## Example product

### Fruit Pigmented® 2nd Skin Concealer

Super silky, luxurious natural concealer colored with fruit pigments and infused with hydrating olive squalane. This silky concealer gives you effortlessly blendable and buildable coverage, with a soft satin finish that looks and feels like a second skin. This lightweight, complexion-perfecting concealer can be used for spot concealing, highlighting, contouring, or all-over coverage.Â

Indexed response retrieved 2026-10-20T06:58:15.572Z. Price and availability may change.
Availability: In stock

### Product details

Product content returned by the lookup API, ready for a product page.

```json
{
  "source": "indexed",
  "catalogKey": "100percentpure",
  "product": {
    "title": "Fruit Pigmented® 2nd Skin Concealer",
    "brand": {
      "name": "100% PURE"
    },
    "productUrl": "https://www.100percentpure.com/products/fruit-pigmented-2nd-skin-concealer",
    "currentPrice": 30,
    "currency": "USD",
    "inStock": true,
    "description": "Super silky, luxurious natural concealer colored with fruit pigments and infused with hydrating olive squalane. This silky concealer gives you effortlessly blendable and buildable coverage, with a soft satin finish that looks and feels like a second skin. This lightweight, complexion-perfecting concealer can be used for spot concealing, highlighting, contouring, or all-over coverage. ",
    "primaryImage": {
      "url": "https://cdn.shopify.com/s/files/1/0648/1955/products/1C2SC_2nd_Skin_Concealer_Shade_1_Primary_e3aa73.jpg?v=1762439545",
      "cdnUrl": "https://cdn.octogen.ai/fd3eb4f40bc5e7c0748c6ad99c846418/0fc38984de688ab5f9f682ffceea33f2.webp?request_id=ad36f323-9e50-4e6a-a1b1-68a50afd3327",
      "width": 2500,
      "height": 2500,
      "sizeBytes": 42810,
      "mimeType": "image/webp"
    },
    "details": {
      "materials": [],
      "fit": [],
      "dimensions": null,
      "patterns": []
    }
  }
}
```

### Enrichment

StoreRouter classification and attributes. Use attribute_handles as search facet values.

```json
{
  "source": "indexed",
  "catalogKey": "100percentpure",
  "product": {
    "enrichment": {
      "type": "concealer",
      "category_path": [
        "Beauty",
        "Makeup",
        "Face",
        "Foundations & Concealers"
      ],
      "styles": [
        "natural"
      ],
      "attributes": {
        "Product form": [
          "Liquid"
        ],
        "Dispenser type": [
          "Tube"
        ],
        "Cosmetic finish": [
          "Natural",
          "Satin"
        ],
        "Makeup features": [
          "Buildable Coverage",
          "Hydrating"
        ],
        "Skin care effect": [
          "Hydrating"
        ],
        "Product certifications & standards": [
          "Natural Ingredients"
        ]
      },
      "attribute_handles": {
        "product_form": [
          "product_form__liquid"
        ],
        "dispenser_type": [
          "dispenser_type__tube"
        ],
        "cosmetic_finish": [
          "cosmetic_finish__natural",
          "cosmetic_finish__satin"
        ],
        "makeup_features": [
          "makeup_features__buildable_coverage",
          "makeup_features__hydrating"
        ],
        "skin_care_effect": [
          "skin_care_effect__hydrating"
        ],
        "product_certifications_standards": [
          "product_certifications_standards__natural_ingredients"
        ]
      }
    }
  }
}
```

## Query this store

```bash
curl -sS https://api.storerouter.ai/v1/products/search \
  -H "Authorization: Bearer $OCTOGEN_PLATFORM_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "catalogs": ["100percentpure"],
    "limit": 5
  }'
```

Selected matching products on October 20, 2026 (not the complete search response):

- [Fruit Pigmented® 2nd Skin Concealer](https://www.100percentpure.com/products/fruit-pigmented-2nd-skin-concealer) — $30.00
- [Lavender Body Scrub](https://www.100percentpure.com/products/body-scrub-lavender) — $38.00
- [Bamboo Blur Powder](https://www.100percentpure.com/products/bamboo-blur-powder) — $42.00
- [Fruit Pigmented® Cream Foundation](https://www.100percentpure.com/products/fruit-pigmented-cream-foundation) — $48.00
- [Matcha Oat Milk Nourishing Mask](https://www.100percentpure.com/products/matcha-oat-milk-nourishing-mask) — $41.00

## Prices

Median price $38 across 278 priced products. Current prices, assumed USD.

| Price range | Products |
| --- | --- |
| Under $5 | 1 |
| $5–$15 | 24 |
| $15–$25 | 43 |
| $25–$35 | 62 |
| $35–$45 | 45 |
| $45–$55 | 29 |
| $55–$65 | 34 |
| $65–$75 | 10 |
| $75–$85 | 8 |
| $85 and up | 22 |

## Categories

| Category | Products |
| --- | --- |
| Cleansers & Makeup Removal | 60 |
| Moisturizers & Everyday Care | 50 |
| Shampoo & Conditioner | 43 |
| Targeted Treatments | 30 |
| Face | 15 |
| Bath Care | 14 |
| Masks & Peels | 13 |
| Cleansers | 12 |
| Eyes | 10 |
| Lips | 8 |

## Searchable fields

Use `name` and a `value` as a facet: `{"name": "<name>", "values": ["<value>"]}`.

| name | Field | Source | Coverage | Distinct values | Top values (`value` = label, products) |
| --- | --- | --- | --- | --- | --- |
| `is_activewear` | Activewear | Merchant data | 100% | 1 | `false` = False, 278 |
| `color` | Product color | Merchant data | 7% | 21 | `brown` = Brown, 13; `pink` = Pink, 9; `purple` = Purple, 5; `black` = Black, 4; `orange` = Orange, 4 |
| `color_family` | Color family | Merchant data | 7% | 10 | `Brown` = Brown, 15; `Pink` = Pink, 9; `Orange` = Orange, 7; `White` = White, 6; `Yellow` = Yellow, 6 |
| `category_path.depth_0` | Category at depth 0 | StoreRouter enrichment | 100% | 2 | `beauty` = Beauty, 276; `apparel & accessories` = Apparel & Accessories, 2 |
| `category_path.depth_1` | Category at depth 1 | StoreRouter enrichment | 100% | 7 | `skincare` = Skincare, 159; `hair care` = Hair Care, 47; `makeup` = Makeup, 36; `bath & body` = Bath & Body, 26; `nails` = Nails, 8 |
| `category_path.depth_2` | Category at depth 2 | StoreRouter enrichment | 100% | 17 | `cleansers & makeup removal` = Cleansers & Makeup Removal, 60; `moisturizers & everyday care` = Moisturizers & Everyday Care, 50; `shampoo & conditioner` = Shampoo & Conditioner, 43; `targeted treatments` = Targeted Treatments, 30; `face` = Face, 15 |
| `category_path.depth_3` | Category at depth 3 | StoreRouter enrichment | 87% | 38 | `facial cleansing kits` = Facial Cleansing Kits, 35; `anti-aging skin care` = Anti-Aging Skin Care, 27; `face moisturizers` = Face Moisturizers, 20; `facial cleansers` = Facial Cleansers, 17; `lotions & moisturizers` = Lotions & Moisturizers, 17 |
| `product_form` | Product form | StoreRouter enrichment | 62% | 17 | `product_form__cream` = Cream, 61; `product_form__liquid` = Liquid, 38; `product_form__serum` = Serum, 35; `product_form__gel` = Gel, 19; `product_form__lotion` = Lotion, 17 |
| `product_certifications_standards` | Product certifications & standards | StoreRouter enrichment | 46% | 20 | `product_certifications_standards__natural_ingredients` = Natural Ingredients, 72; `product_certifications_standards__vegan` = Vegan, 66; `product_certifications_standards__cruelty_free` = Cruelty Free, 17; `product_certifications_standards__organic` = Organic, 17; `product_certifications_standards__sulfate_free` = Sulfate Free, 13 |
| `constitutive_ingredients` | Constitutive ingredients | StoreRouter enrichment | 45% | 36 | `constitutive_ingredients__coconut_oil` = Coconut Oil, 18; `constitutive_ingredients__rose_extract` = Rose Extract, 18; `constitutive_ingredients__aloe_vera` = Aloe Vera, 17; `constitutive_ingredients__fruit_extracts` = Fruit Extracts, 17; `constitutive_ingredients__water` = Water, 17 |
| `skin_care_effect` | Skin care effect | StoreRouter enrichment | 41% | 52 | `skin_care_effect__hydrating` = Hydrating, 52; `skin_care_effect__moisturizing` = Moisturizing, 41; `skin_care_effect__anti_aging` = Anti Aging, 38; `skin_care_effect__brightening` = Brightening, 37; `skin_care_effect__cleansing` = Cleansing, 32 |
| `package_type` | Package type | StoreRouter enrichment | 36% | 13 | `package_type__tube` = Tube, 51; `package_type__squeeze_tube` = Squeeze Tube, 45; `package_type__bottle` = Bottle, 40; `package_type__pump_bottle` = Pump Bottle, 30; `package_type__jar` = Jar, 17 |
| `suitable_for_skin_type` | Suitable for skin type | StoreRouter enrichment | 24% | 8 | `suitable_for_skin_type__dry` = Dry, 34; `suitable_for_skin_type__aging` = Aging, 28; `suitable_for_skin_type__mature` = Mature, 11; `suitable_for_skin_type__sensitive` = Sensitive, 9; `suitable_for_skin_type__oily` = Oily, 8 |
| `age_groups` | Age Group | StoreRouter enrichment | 22% | 2 | `adult` = Adult, 61; `kids` = Kids, 1 |
| `gender` | Gender | StoreRouter enrichment | 22% | 1 | `unisex` = Unisex, 61 |
| `sustainability_features` | Sustainability Features | StoreRouter enrichment | 16% | 5 | `sustainability_features__vegan` = Vegan, 34; `sustainability_features__cruelty_free` = Cruelty-Free, 16; `sustainability_features__organic_materials` = Organic Materials, 7; `sustainability_features__fair_trade` = Fair Trade, 2; `sustainability_features__sustainable_sourcing` = Sustainable Sourcing, 1 |
| `suitable_for_hair_type` | Suitable for hair type | StoreRouter enrichment | 12% | 13 | `suitable_for_hair_type__dry` = Dry, 14; `suitable_for_hair_type__damaged` = Damaged, 10; `suitable_for_hair_type__colored` = Colored, 6; `suitable_for_hair_type__dull` = Dull, 6; `suitable_for_hair_type__loss` = Loss, 6 |
| `cosmetic_finish` | Cosmetic finish | StoreRouter enrichment | 12% | 17 | `cosmetic_finish__natural` = Natural, 8; `cosmetic_finish__matte` = Matte, 6; `cosmetic_finish__smooth` = Smooth, 6; `cosmetic_finish__dewy` = Dewy, 5; `cosmetic_finish__luminous` = Luminous, 4 |
| `dispenser_type` | Dispenser type | StoreRouter enrichment | 11% | 9 | `dispenser_type__tube` = Tube, 19; `dispenser_type__case` = Case, 5; `dispenser_type__bottle` = Bottle, 3; `dispenser_type__pump_bottle` = Pump Bottle, 3; `dispenser_type__jar` = Jar, 2 |
| `makeup_features` | Makeup features | StoreRouter enrichment | 11% | 13 | `makeup_features__nourishing` = Nourishing, 15; `makeup_features__high_pigmentation` = High Pigmentation, 14; `makeup_features__contains_vitamins` = Contains Vitamins, 10; `makeup_features__hydrating` = Hydrating, 10; `makeup_features__long_lasting` = Long Lasting, 10 |
| `pattern` | Pattern | StoreRouter enrichment | 10% | 7 | `pattern__solid` = Solid, 16; `pattern__floral` = Floral, 7; `pattern__fruit` = Fruit, 5; `pattern__text` = Text, 2; `pattern__gingham` = Gingham, 1 |
| `cosmetic_function` | Cosmetic function | StoreRouter enrichment | 9% | 11 | `cosmetic_function__moisturizing` = Moisturizing, 17; `cosmetic_function__nourishing` = Nourishing, 17; `cosmetic_function__hydrating` = Hydrating, 16; `cosmetic_function__soothing` = Soothing, 15; `cosmetic_function__hydration` = Hydration, 11 |
| `scent` | Scent | StoreRouter enrichment | 8% | 11 | `scent__fruity` = Fruity, 6; `scent__lavender` = Lavender, 6; `scent__citrus` = Citrus, 5; `scent__vanilla` = Vanilla, 4; `scent__eucalyptus` = Eucalyptus, 3 |
| `active_ingredient` | Active ingredient | StoreRouter enrichment | 7% | 9 | `active_ingredient__vitamin_c` = Vitamin C, 6; `active_ingredient__green_tea_extract` = Green Tea Extract, 5; `active_ingredient__hyaluronic_acid` = Hyaluronic Acid, 5; `active_ingredient__caffeine` = Caffeine, 4; `active_ingredient__shea_butter` = Shea Butter, 3 |
| `shampoo_conditioner_effect` | Shampoo/Conditioner effect | StoreRouter enrichment | 5% | 13 | `shampoo_conditioner_effect__shine` = Shine, 10; `shampoo_conditioner_effect__strengthening` = Strengthening, 10; `shampoo_conditioner_effect__moisturizing` = Moisturizing, 9; `shampoo_conditioner_effect__smoothing` = Smoothing, 8; `shampoo_conditioner_effect__detangling` = Detangling, 7 |
| `conditioner_effect` | Conditioner effect | StoreRouter enrichment | 4% | 14 | `conditioner_effect__moisturizing` = Moisturizing, 9; `conditioner_effect__nourishing` = Nourishing, 7; `conditioner_effect__shine` = Shine, 7; `conditioner_effect__detangling` = Detangling, 6; `conditioner_effect__strengthening` = Strengthening, 6 |
| `category_path.depth_4` | Category at depth 4 | StoreRouter enrichment | 4% | 3 | `toners` = Toners, 6; `mascaras` = Mascaras, 3; `astringents` = Astringents, 1 |
| `product_benefits` | Product benefits | StoreRouter enrichment | 4% | 7 | `product_benefits__coloring` = Coloring, 9; `product_benefits__nourishing` = Nourishing, 2; `product_benefits__smoothing` = Smoothing, 2; `product_benefits__softening` = Softening, 2; `product_benefits__bronzing` = Bronzing, 1 |
| `hair_care_items_included` | Hair care items included | StoreRouter enrichment | 2% | 3 | `hair_care_items_included__hair_serum` = Hair Serum, 6; `hair_care_items_included__shampoo` = Shampoo, 6; `hair_care_items_included__conditioner` = Conditioner, 4 |
| `anti_aging_skin_care_type` | Anti-aging Skin Care Type | StoreRouter enrichment | 1% | 4 | `anti_aging_skin_care_type__exfoliator` = Exfoliator, 2; `anti_aging_skin_care_type__eye_treatment` = Eye Treatment, 2; `anti_aging_skin_care_type__cleanser` = Cleanser, 1; `anti_aging_skin_care_type__toner` = Toner, 1 |
| `lipstick_effect` | Lipstick effect | StoreRouter enrichment | 1% | 8 | `lipstick_effect__moisturizing` = Moisturizing, 3; `lipstick_effect__softening` = Softening, 3; `lipstick_effect__coloring` = Coloring, 2; `lipstick_effect__hydrating` = Hydrating, 2; `lipstick_effect__smoothing` = Smoothing, 2 |
| `skin_care_features` | Skin care features | StoreRouter enrichment | 1% | 3 | `skin_care_features__soothing` = Soothing, 3; `skin_care_features__moisturizing` = Moisturizing, 1; `skin_care_features__uva/uvb_protection` = Uva/Uvb Protection, 1 |
| `skin_care_mask_type` | Skin care mask type | StoreRouter enrichment | 1% | 2 | `skin_care_mask_type__sheet` = Sheet, 3; `skin_care_mask_type__clay` = Clay, 1 |
| `texture` | Texture | StoreRouter enrichment | 1% | 4 | `texture__creamy` = Creamy, 3; `texture__smooth` = Smooth, 2; `texture__butter_like` = Butter Like, 1; `texture__silky` = Silky, 1 |
| `treatment_type` | Treatment type | StoreRouter enrichment | 1% | 1 | `treatment_type__topical` = Topical, 4 |
| `eye_shadow_effect` | Eye shadow effect | StoreRouter enrichment | 1% | 1 | `eye_shadow_effect__metallic` = Metallic, 3 |
| `flavor` | Flavor | StoreRouter enrichment | 1% | 3 | `flavor__cherry` = Cherry, 2; `flavor__mint` = Mint, 2; `flavor__coconut` = Coconut, 1 |
| `mascara_effect` | Mascara effect | StoreRouter enrichment | 1% | 5 | `mascara_effect__lengthening` = Lengthening, 2; `mascara_effect__nourishing` = Nourishing, 2; `mascara_effect__curling` = Curling, 1; `mascara_effect__definition` = Definition, 1; `mascara_effect__volumizing` = Volumizing, 1 |
| `shampoo_conditioner_items_included` | Shampoo/Conditioner items included | StoreRouter enrichment | 1% | 1 | `shampoo_conditioner_items_included__2_in_1_shampoo_and_conditioner` = 2-in-1 Shampoo & Conditioner, 3 |
| `compatible_makeup` | Compatible makeup | StoreRouter enrichment | <1% | 2 | `compatible_makeup__blush` = Blush, 2; `compatible_makeup__eyeshadow` = Eyeshadow, 2 |
| `eyebrow_enhancer_color` | Eyebrow enhancer color | StoreRouter enrichment | <1% | 1 | `eyebrow_enhancer_color__brown` = Brown, 2 |
| `material` | Material | StoreRouter enrichment | <1% | 1 | `material__glass` = Glass, 2 |
| `moisturizer_type` | Moisturizer type | StoreRouter enrichment | <1% | 1 | `moisturizer_type__day_care` = Day Care, 2 |
| `application_area` | Application area | StoreRouter enrichment | <1% | 1 | `application_area__full_body` = Full Body, 1 |
| `bag_case_material` | Bag/Case material | StoreRouter enrichment | <1% | 1 | `bag_case_material__cotton` = Cotton, 1 |
| `bag_closure_type` | Bag closure type | StoreRouter enrichment | <1% | 1 | `bag_closure_type__open_top` = Open Top, 1 |
| `bag_shape` | Bag Shape | StoreRouter enrichment | <1% | 1 | `bag_shape__rectangle` = Rectangle, 1 |
| `carry_options` | Carry options | StoreRouter enrichment | <1% | 1 | `carry_options__handle` = Handle, 1 |
| `fabric` | Fabric | StoreRouter enrichment | <1% | 1 | `fabric__plush` = Plush, 1 |
| `face_powder_color` | Face powder color | StoreRouter enrichment | <1% | 1 | `face_powder_color__clear` = Clear, 1 |
| `face_powder_type` | Face powder type | StoreRouter enrichment | <1% | 2 | `face_powder_type__finishing` = Finishing, 1; `face_powder_type__setting` = Setting, 1 |
| `lip_gloss_effect` | Lip gloss effect | StoreRouter enrichment | <1% | 2 | `lip_gloss_effect__hydrating` = Hydrating, 1; `lip_gloss_effect__moisturizing` = Moisturizing, 1 |
| `skin_tone` | Skin tone | StoreRouter enrichment | <1% | 3 | `skin_tone__light_skin` = Light Skin, 1; `skin_tone__medium_skin` = Medium Skin, 1; `skin_tone__tanned_skin` = Tanned Skin, 1 |
| `skin_undertone` | Skin undertone | StoreRouter enrichment | <1% | 4 | `skin_undertone__cool` = Cool, 1; `skin_undertone__neutral` = Neutral, 1; `skin_undertone__olive/yellow` = Olive/Yellow, 1; `skin_undertone__warm` = Warm, 1 |
| `suitable_for_skin_tone` | Suitable for skin tone | StoreRouter enrichment | <1% | 3 | `suitable_for_skin_tone__light_skin` = Light Skin, 1; `suitable_for_skin_tone__medium_skin` = Medium Skin, 1; `suitable_for_skin_tone__tanned_skin` = Tanned Skin, 1 |
| `tote_handle_type` | Tote handle type | StoreRouter enrichment | <1% | 1 | `tote_handle_type__dual` = Dual, 1 |
| `brand_name` | Canonical brand name | Brand | 100% | 1 | `100% PURE` = 100% PURE, 278 |