# Fenty Beauty (fentybeauty.com) product data API

> Search Fenty Beauty products with StoreRouter’s API. Get prices, images, and details as JSON. See coverage and curl, Python, and TypeScript examples.

- Catalog key: `fentybeauty` (pass in `"catalogs"` to narrow a search to this store)
- Products: 812
- Snapshot: 2026-10-14T13:55:25Z (counts are approximate and refreshed about daily)
- Search endpoint: `POST https://api.storerouter.ai/v1/products/search`
- Human page: https://storerouter.ai/catalog-coverage/stores/fentybeauty
- Get an API key: https://platform.storerouter.ai/auth/organization

## Questions

### What does Fenty Beauty sell?

Almost entirely Beauty: 99.3% of its 812 products. Makeup is the largest department with 689 products, followed by Skincare (69) and Hair Care (24). The most common Fenty Beauty categories are Face (464), Lips (129) and Eyes (60).

### How are Fenty Beauty products categorized?

Into a shared taxonomy 6 levels deep. The first level separates Beauty and Apparel & Accessories; the second separates departments such as Makeup; 4 levels down, categories are as specific as Foundations & Concealers (335 products). Every level is a search facet.

### What can I filter Fenty Beauty products by?

75 searchable fields. Well-covered attributes include product form (74% of products), cosmetic finish (69%) and makeup features (68%). For product form, the most common values are Liquid, Cream and Pressed Powder; for cosmetic finish, the most common values are Matte, Radiant and Luminous.

### Is this API provided by Fenty Beauty or StoreRouter?

StoreRouter. One API key gives your app or agent access to Fenty Beauty product data and thousands more stores.

### Can I get Fenty Beauty product prices and stock status?

Yes. Bring pricing and availability into your shopping experience with structured data for selling prices, original prices, currency, and stock status.

### Can I get sizes and variants for Fenty Beauty products?

Yes. Help shoppers find their perfect match with size, color, SKU, and stock details from product lookup.

### How fresh is the data?

StoreRouter continually recrawls product pages to update product details. This page tracks 812 Fenty Beauty products, with coverage counts refreshed about daily.

### Where does the data come from?

Straight from fentybeauty.com. StoreRouter turns product pages into rich, searchable data—organized into consistent categories and attributes so your app can connect shoppers with the right products.

## Example product

### Big On Hydration: Milky Toner, Face Mask + Lip Mask Trio

Send dry skin packing with a hydrating milky toner, leave-on face mask + scented lip mask.

Indexed response retrieved 2026-10-15T06:27:06.241Z. Price and availability may change.
Availability: In stock

### Product details

Product content returned by the lookup API, ready for a product page.

```json
{
  "source": "indexed",
  "catalogKey": "fentybeauty",
  "product": {
    "title": "Big On Hydration: Milky Toner, Face Mask + Lip Mask Trio",
    "brand": {
      "name": "Fenty Skin"
    },
    "productUrl": "https://fentybeauty.com/products/big-hydration-bundle-milky-slushie-lip-mask",
    "currentPrice": 86,
    "currency": "USD",
    "inStock": true,
    "description": "Send dry skin packing with a hydrating milky toner, leave-on face mask + scented lip mask.",
    "primaryImage": {
      "url": "https://cdn.shopify.com/s/files/1/0341/3458/9485/files/FB1115804_-_FENTY_TTS_EAZE_DROP_SKIN_TINT_BRUSH_BUNDLE_010526_BUNDLE_HYDRATING-ROUTINE.jpg?v=1767905398",
      "cdnUrl": "https://cdn.octogen.ai/6d0b51c09d1c5d25e4f7d4544b3eb0d6/d37a001823b035b179b0e1cb70feee7b.webp?request_id=b7f40516-2c9b-4989-94b5-0300c56fc022",
      "width": 1200,
      "height": 1505,
      "sizeBytes": 36766,
      "mimeType": "image/webp"
    },
    "details": {
      "materials": [],
      "fit": [],
      "dimensions": null,
      "patterns": []
    }
  }
}
```

### Enrichment

StoreRouter classification and attributes. Use attribute_handles as search facet values.

```json
{
  "source": "indexed",
  "catalogKey": "fentybeauty",
  "product": {
    "enrichment": {
      "type": "skin care set",
      "category_path": [
        "Beauty",
        "Skincare",
        "Cleansers & Makeup Removal",
        "Facial Cleansing Kits"
      ],
      "styles": [
        "minimalist"
      ],
      "attributes": {
        "Package type": [
          "Bottle",
          "Jar",
          "Pot"
        ],
        "Product form": [
          "Cream",
          "Liquid",
          "Milk"
        ],
        "Skin care effect": [
          "Hydrating",
          "Moisturizing"
        ],
        "Suitable for skin type": [
          "Dry"
        ]
      },
      "attribute_handles": {
        "package_type": [
          "package_type__bottle",
          "package_type__jar",
          "package_type__pot"
        ],
        "product_form": [
          "product_form__cream",
          "product_form__liquid",
          "product_form__milk"
        ],
        "skin_care_effect": [
          "skin_care_effect__hydrating",
          "skin_care_effect__moisturizing"
        ],
        "suitable_for_skin_type": [
          "suitable_for_skin_type__dry"
        ]
      }
    }
  }
}
```

## Query this store

```bash
curl -sS https://api.storerouter.ai/v1/products/search \
  -H "Authorization: Bearer $OCTOGEN_PLATFORM_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "catalogs": ["fentybeauty"],
    "q": "face",
    "limit": 5
  }'
```

Selected matching products on October 15, 2026 (not the complete search response):

- [Big On Hydration: Milky Toner, Face Mask + Lip Mask Trio](https://fentybeauty.com/products/big-hydration-bundle-milky-slushie-lip-mask) — $86.00
- [Cherry Dub Blah 2 Bright 5% AHA Face Mask](https://fentybeauty.com/products/cherry-dub-blah-2-bright-5-aha-face-mask) — $39.00
- [Dew N Plump Intense Hydration Slushie Overnight Face Mask](https://fentybeauty.com/products/dew-n-plump-intense-hydration-face-mask) — $36.00
- [Cookies N Clean Whipped Clay Intensive Pore + Blackhead Face Scrub](https://fentybeauty.com/products/cookies-n-clean-whipped-clay-intensive-pore-blackhead-face-scrub) — $36.00
- [Dew N Plump Hydrating Nectar Face Mist](https://fentybeauty.com/products/dew-n-plump-hydrating-face-mist) — $34.00

## Categories

| Category | Products |
| --- | --- |
| Face | 464 |
| Lips | 129 |
| Eyes | 60 |
| Makeup Tools | 28 |
| Lip Care | 21 |
| Moisturizers & Everyday Care | 21 |
| Shampoo & Conditioner | 15 |
| Cleansers & Makeup Removal | 11 |
| Body | 8 |
| Body Mists | 8 |

## Searchable fields

Use `name` and a `value` as a facet: `{"name": "<name>", "values": ["<value>"]}`.

| name | Field | Source | Coverage | Distinct values | Top values (`value` = label, products) |
| --- | --- | --- | --- | --- | --- |
| `is_activewear` | Activewear | Merchant data | 100% | 2 | `false` = False, 811; `true` = True, 1 |
| `color` | Product color | Merchant data | 63% | 43 | `brown` = Brown, 99; `beige` = Beige, 81; `tan` = Tan, 70; `pink` = Pink, 67; `red` = Red, 25 |
| `color_family` | Color family | Merchant data | 63% | 11 | `Brown` = Brown, 282; `Pink` = Pink, 90; `Red` = Red, 39; `Purple` = Purple, 33; `Orange` = Orange, 32 |
| `category_path.depth_0` | Category at depth 0 | StoreRouter enrichment | 100% | 2 | `beauty` = Beauty, 807; `apparel & accessories` = Apparel & Accessories, 5 |
| `category_path.depth_1` | Category at depth 1 | StoreRouter enrichment | 100% | 9 | `makeup` = Makeup, 689; `skincare` = Skincare, 69; `hair care` = Hair Care, 24; `fragrance` = Fragrance, 15; `bath & body` = Bath & Body, 10 |
| `category_path.depth_2` | Category at depth 2 | StoreRouter enrichment | 100% | 25 | `face` = Face, 464; `lips` = Lips, 129; `eyes` = Eyes, 60; `makeup tools` = Makeup Tools, 28; `lip care` = Lip Care, 21 |
| `category_path.depth_3` | Category at depth 3 | StoreRouter enrichment | 96% | 45 | `foundations & concealers` = Foundations & Concealers, 335; `lip gloss` = Lip Gloss, 84; `blushes & bronzers` = Blushes & Bronzers, 67; `highlighters & luminizers` = Highlighters & Luminizers, 40; `lipsticks` = Lipsticks, 23 |
| `age_groups` | Age Group | StoreRouter enrichment | 95% | 1 | `adult` = Adult, 775 |
| `gender` | Gender | StoreRouter enrichment | 95% | 2 | `unisex` = Unisex, 751; `female` = Female, 24 |
| `product_form` | Product form | StoreRouter enrichment | 75% | 19 | `product_form__liquid` = Liquid, 332; `product_form__cream` = Cream, 100; `product_form__pressed_powder` = Pressed Powder, 75; `product_form__stick` = Stick, 73; `product_form__pencil` = Pencil, 32 |
| `cosmetic_finish` | Cosmetic finish | StoreRouter enrichment | 70% | 21 | `cosmetic_finish__matte` = Matte, 235; `cosmetic_finish__radiant` = Radiant, 130; `cosmetic_finish__luminous` = Luminous, 127; `cosmetic_finish__glossy` = Glossy, 105; `cosmetic_finish__natural` = Natural, 102 |
| `makeup_features` | Makeup features | StoreRouter enrichment | 69% | 13 | `makeup_features__long_lasting` = Long Lasting, 389; `makeup_features__buildable_coverage` = Buildable Coverage, 184; `makeup_features__waterproof` = Waterproof, 162; `makeup_features__hydrating` = Hydrating, 155; `makeup_features__easy_to_apply` = Easy to Apply, 109 |
| `dispenser_type` | Dispenser type | StoreRouter enrichment | 60% | 11 | `dispenser_type__pump_bottle` = Pump Bottle, 165; `dispenser_type__tube` = Tube, 114; `dispenser_type__case` = Case, 93; `dispenser_type__pan` = Pan, 61; `dispenser_type__stick` = Stick, 47 |
| `skin_care_effect` | Skin care effect | StoreRouter enrichment | 44% | 32 | `skin_care_effect__mattifying` = Mattifying, 170; `skin_care_effect__hydrating` = Hydrating, 130; `skin_care_effect__brightening` = Brightening, 110; `skin_care_effect__smoothing` = Smoothing, 68; `skin_care_effect__anti_dark_circle` = Anti Dark Circle, 51 |
| `pattern` | Pattern | StoreRouter enrichment | 13% | 8 | `pattern__solid` = Solid, 80; `pattern__text` = Text, 23; `pattern__logo` = Logo, 16; `pattern__leopard` = Leopard / Cheetah, 9; `pattern__texture` = Texture, 3 |
| `suitable_for_skin_type` | Suitable for skin type | StoreRouter enrichment | 8% | 7 | `suitable_for_skin_type__all_skin_types` = All Skin Types, 55; `suitable_for_skin_type__dry` = Dry, 6; `suitable_for_skin_type__oily` = Oily, 3; `suitable_for_skin_type__sensitive` = Sensitive, 3; `suitable_for_skin_type__combination` = Combination, 1 |
| `product_benefits` | Product benefits | StoreRouter enrichment | 8% | 8 | `product_benefits__bronzing` = Bronzing, 33; `product_benefits__coloring` = Coloring, 28; `product_benefits__natural` = Natural, 17; `product_benefits__smoothing` = Smoothing, 7; `product_benefits__radiant` = Radiant, 2 |
| `lip_gloss_effect` | Lip gloss effect | StoreRouter enrichment | 8% | 8 | `lip_gloss_effect__hydrating` = Hydrating, 33; `lip_gloss_effect__plumping` = Plumping, 28; `lip_gloss_effect__moisturizing` = Moisturizing, 27; `lip_gloss_effect__volumizing` = Volumizing, 23; `lip_gloss_effect__nourishing` = Nourishing, 22 |
| `package_type` | Package type | StoreRouter enrichment | 7% | 14 | `package_type__jar` = Jar, 19; `package_type__bottle` = Bottle, 16; `package_type__pump_bottle` = Pump Bottle, 14; `package_type__plastic_bottle` = Plastic Bottle, 9; `package_type__travel_size` = Travel Size, 9 |
| `texture` | Texture | StoreRouter enrichment | 4% | 3 | `texture__creamy` = Creamy, 27; `texture__velvety` = Velvety, 11; `texture__lightweight` = Lightweight, 9 |
| `product_certifications_standards` | Product certifications & standards | StoreRouter enrichment | 4% | 9 | `product_certifications_standards__spf_protection` = SPF Protection, 19; `product_certifications_standards__cruelty_free` = Cruelty Free, 5; `product_certifications_standards__sensitive_skin` = Sensitive Skin, 3; `product_certifications_standards__vegan` = Vegan, 3; `product_certifications_standards__dermatologist_tested` = Dermatologist Tested, 2 |
| `constitutive_ingredients` | Constitutive ingredients | StoreRouter enrichment | 3% | 9 | `constitutive_ingredients__fruit_extracts` = Fruit Extracts, 9; `constitutive_ingredients__hyaluronic_acid` = Hyaluronic Acid, 7; `constitutive_ingredients__shea_butter` = Shea Butter, 7; `constitutive_ingredients__salicylic_acid` = Salicylic Acid, 3; `constitutive_ingredients__aloe_vera` = Aloe Vera, 2 |
| `cosmetic_function` | Cosmetic function | StoreRouter enrichment | 3% | 7 | `cosmetic_function__hydrating` = Hydrating, 21; `cosmetic_function__hydration` = Hydration, 19; `cosmetic_function__moisturizing` = Moisturizing, 18; `cosmetic_function__nourishing` = Nourishing, 7; `cosmetic_function__brightening` = Brightening, 2 |
| `scent` | Scent | StoreRouter enrichment | 3% | 8 | `scent__floral` = Floral, 17; `scent__vanilla` = Vanilla, 12; `scent__fruity` = Fruity, 5; `scent__spicy` = Spicy, 5; `scent__citrus` = Citrus, 2 |
| `face_powder_type` | Face powder type | StoreRouter enrichment | 2% | 4 | `face_powder_type__setting` = Setting, 19; `face_powder_type__finishing` = Finishing, 13; `face_powder_type__pressed` = Pressed, 8; `face_powder_type__loose` = Loose, 3 |
| `face_powder_color` | Face powder color | StoreRouter enrichment | 2% | 7 | `face_powder_color__brown` = Brown, 7; `face_powder_color__pink` = Pink, 6; `face_powder_color__purple` = Purple, 6; `face_powder_color__yellow` = Yellow, 6; `face_powder_color__orange` = Orange, 2 |
| `suitable_for_skin_tone` | Suitable for skin tone | StoreRouter enrichment | 2% | 2 | `suitable_for_skin_tone__all_skin_tones` = All Skin Tones, 16; `suitable_for_skin_tone__deep_skin` = Deep Skin, 2 |
| `bristle_shape` | Bristle shape | StoreRouter enrichment | 2% | 4 | `bristle_shape__angled` = Angled, 6; `bristle_shape__rounded` = Rounded, 6; `bristle_shape__tapered` = Tapered, 4; `bristle_shape__flat` = Flat, 2 |
| `eyebrow_enhancer_color` | Eyebrow enhancer color | StoreRouter enrichment | 2% | 5 | `eyebrow_enhancer_color__brown` = Brown, 9; `eyebrow_enhancer_color__red` = Red, 3; `eyebrow_enhancer_color__black` = Black, 2; `eyebrow_enhancer_color__beige` = Beige, 1; `eyebrow_enhancer_color__clear` = Clear, 1 |
| `suitable_for_hair_type` | Suitable for hair type | StoreRouter enrichment | 2% | 9 | `suitable_for_hair_type__damaged` = Damaged, 9; `suitable_for_hair_type__dry` = Dry, 4; `suitable_for_hair_type__split` = Split, 4; `suitable_for_hair_type__all_hair_types` = All Hair Types, 2; `suitable_for_hair_type__curly` = Curly, 2 |
| `category_path.depth_4` | Category at depth 4 | StoreRouter enrichment | 2% | 6 | `toners` = Toners, 4; `mascaras` = Mascaras, 3; `hair styling tool sets` = Hair Styling Tool Sets, 2; `makeup bags` = Makeup Bags, 2; `combs & brushes` = Combs & Brushes, 1 |
| `skin_tone` | Skin tone | StoreRouter enrichment | 2% | 2 | `skin_tone__all_skin_tones` = All Skin Tones, 9; `skin_tone__dark_skin` = Dark Skin, 3 |
| `skin_undertone` | Skin undertone | StoreRouter enrichment | 2% | 4 | `skin_undertone__neutral` = Neutral, 5; `skin_undertone__cool/pink` = Cool/Pink, 3; `skin_undertone__warm/yellow` = Warm/Yellow, 3; `skin_undertone__olive/yellow` = Olive/Yellow, 1 |
| `flavor` | Flavor | StoreRouter enrichment | 1% | 7 | `flavor__cherry` = Cherry, 4; `flavor__coconut` = Coconut, 2; `flavor__cinnamon` = Cinnamon, 1; `flavor__coffee` = Coffee, 1; `flavor__salted_caramel` = Salted Caramel, 1 |
| `fragrance_family` | Fragrance Family | StoreRouter enrichment | 1% | 5 | `fragrance_family__floral` = Floral, 9; `fragrance_family__warm_spicy` = Warm / Spicy, 6; `fragrance_family__fruity` = Fruity, 3; `fragrance_family__amber` = Amber, 1; `fragrance_family__citrus` = Citrus, 1 |
| `fragrance_notes` | Fragrance Notes | StoreRouter enrichment | 1% | 14 | `fragrance_notes__magnolia` = Magnolia, 5; `fragrance_notes__musk` = Musk, 5; `fragrance_notes__patchouli` = Patchouli, 5; `fragrance_notes__rose` = Rose, 5; `fragrance_notes__vanilla` = Vanilla, 4 |
| `skin_care_features` | Skin care features | StoreRouter enrichment | 1% | 3 | `skin_care_features__uva/uvb_protection` = Uva/Uvb Protection, 7; `skin_care_features__moisturizing` = Moisturizing, 4; `skin_care_features__fast_acting` = Fast Acting, 1 |
| `application_area` | Application area | StoreRouter enrichment | <1% | 1 | `application_area__face` = Face, 7 |
| `hair_care_items_included` | Hair care items included | StoreRouter enrichment | <1% | 4 | `hair_care_items_included__conditioner` = Conditioner, 5; `hair_care_items_included__shampoo` = Shampoo, 5; `hair_care_items_included__hair_cream` = Hair Cream, 2; `hair_care_items_included__hair_mask` = Hair Mask, 2 |
| `sustainability_features` | Sustainability Features | StoreRouter enrichment | <1% | 2 | `sustainability_features__cruelty_free` = Cruelty-Free, 5; `sustainability_features__vegan` = Vegan, 2 |
| `body_paint_foundation_type` | Body paint/foundation type | StoreRouter enrichment | <1% | 1 | `body_paint_foundation_type__foundation` = Foundation, 5 |
| `compatible_makeup` | Compatible makeup | StoreRouter enrichment | <1% | 1 | `compatible_makeup__lipstick` = Lipstick, 5 |
| `lipstick_effect` | Lipstick effect | StoreRouter enrichment | <1% | 2 | `lipstick_effect__nourishing` = Nourishing, 3; `lipstick_effect__coloring` = Coloring, 1 |
| `active_ingredient` | Active ingredient | StoreRouter enrichment | <1% | 3 | `active_ingredient__hyaluronic_acid` = Hyaluronic Acid, 1; `active_ingredient__niacinamide` = Niacinamide, 1; `active_ingredient__peptides` = Peptides, 1 |
| `conditioner_effect` | Conditioner effect | StoreRouter enrichment | <1% | 6 | `conditioner_effect__moisturizing` = Moisturizing, 3; `conditioner_effect__repair` = Repair, 3; `conditioner_effect__anti_frizz` = Anti Frizz, 2; `conditioner_effect__smoothing` = Smoothing, 2; `conditioner_effect__detangling` = Detangling, 1 |
| `eye_shadow_effect` | Eye shadow effect | StoreRouter enrichment | <1% | 1 | `eye_shadow_effect__glitter` = Glitter, 3 |
| `graphic_type` | Graphic Type | StoreRouter enrichment | <1% | 1 | `graphic_type__logo_branded` = Logo Print, 3 |
| `mascara_effect` | Mascara effect | StoreRouter enrichment | <1% | 3 | `mascara_effect__thickening` = Thickening, 3; `mascara_effect__volumizing` = Volumizing, 3; `mascara_effect__coloring` = Coloring, 1 |
| `material` | Material | StoreRouter enrichment | <1% | 3 | `material__glass` = Glass, 1; `material__metal` = Metal, 1; `material__plastic` = Plastic, 1 |
| `skin_care_mask_type` | Skin care mask type | StoreRouter enrichment | <1% | 2 | `skin_care_mask_type__clay` = Clay, 2; `skin_care_mask_type__sleeping` = Sleeping, 1 |
| `bag_closure_type` | Bag closure type | StoreRouter enrichment | <1% | 1 | `bag_closure_type__zipper` = Zipper, 2 |
| `carry_options` | Carry options | StoreRouter enrichment | <1% | 1 | `carry_options__handle` = Handle, 2 |
| `treatment_type` | Treatment type | StoreRouter enrichment | <1% | 1 | `treatment_type__topical` = Topical, 2 |
| `bag_case_storage_features` | Bag/Case storage features | StoreRouter enrichment | <1% | 1 | `bag_case_storage_features__built-in_compartments` = Built-in Compartments, 1 |
| `bristle_material` | Bristle material | StoreRouter enrichment | <1% | 1 | `bristle_material__synthetic_bristle` = Synthetic Bristle, 1 |
| `category_path.depth_5` | Category at depth 5 | StoreRouter enrichment | <1% | 1 | `hairbrushes & combs` = Hairbrushes & Combs, 1 |
| `fit_bottoms` | Fit | StoreRouter enrichment | <1% | 1 | `fit_bottoms__loose_slouchy_fit` = Loose / Slouchy Fit, 1 |
| `fit_top` | Fit (Tops) | StoreRouter enrichment | <1% | 1 | `fit_top__oversized` = Oversized, 1 |
| `fragrance_heart_notes` | Heart Notes | StoreRouter enrichment | <1% | 3 | `fragrance_heart_notes__coconut` = Coconut, 1; `fragrance_heart_notes__freesia` = Freesia, 1; `fragrance_heart_notes__muguet` = Muguet / Lily of the Valley, 1 |
| `fragrance_top_notes` | Top Notes | StoreRouter enrichment | <1% | 3 | `fragrance_top_notes__amber` = Amber, 1; `fragrance_top_notes__lemon` = Lemon, 1; `fragrance_top_notes__yuzu` = Yuzu, 1 |
| `front_closure_type` | Front Closure | StoreRouter enrichment | <1% | 1 | `front_closure_type__none` = None, 1 |
| `hair_styling_items_included` | Hair styling items included | StoreRouter enrichment | <1% | 1 | `hair_styling_items_included__hair_comb` = Hair Comb, 1 |
| `hair_type` | Hair type | StoreRouter enrichment | <1% | 1 | `hair_type__curly` = Curly, 1 |
| `hold_level` | Hold level | StoreRouter enrichment | <1% | 1 | `hold_level__strong` = Strong, 1 |
| `moisturizer_type` | Moisturizer type | StoreRouter enrichment | <1% | 1 | `moisturizer_type__night_care` = Night Care, 1 |
| `mounting_hardware` | Mounting hardware | StoreRouter enrichment | <1% | 1 | `mounting_hardware__free_standing` = Free Standing, 1 |
| `neckline` | Neckline | StoreRouter enrichment | <1% | 1 | `neckline__hooded` = Hooded, 1 |
| `power_source` | Power source | StoreRouter enrichment | <1% | 1 | `power_source__usb` = USB, 1 |
| `shampoo_conditioner_effect` | Shampoo/Conditioner effect | StoreRouter enrichment | <1% | 3 | `shampoo_conditioner_effect__moisturizing` = Moisturizing, 1; `shampoo_conditioner_effect__nourishing` = Nourishing, 1; `shampoo_conditioner_effect__repair` = Repair, 1 |
| `shampoo_type` | Shampoo type | StoreRouter enrichment | <1% | 2 | `shampoo_type__dry` = Dry, 1; `shampoo_type__powder` = Powder, 1 |
| `shape` | Shape | StoreRouter enrichment | <1% | 2 | `shape__rectangular` = Rectangular, 1; `shape__round` = Round, 1 |
| `sleeve_length_type` | Sleeve length type | StoreRouter enrichment | <1% | 1 | `sleeve_length_type__long` = Long, 1 |
| `sleeve_style` | Sleeve Style | StoreRouter enrichment | <1% | 1 | `sleeve_style__drop_shoulder` = Drop Shoulder, 1 |
| `usage_type` | Usage type | StoreRouter enrichment | <1% | 1 | `usage_type__refillable` = Refillable, 1 |
| `brand_name` | Canonical brand name | Brand | 100% | 4 | `Fenty Beauty` = Fenty Beauty, 696; `Fenty Skin` = Fenty Skin, 81; `Fenty Hair` = Fenty Hair, 24; `Fenty Fragrance` = Fenty Fragrance, 9 |