# Sephora (sephora.com) product data API

> Search Sephora products with StoreRouter’s API. Get prices, images, and details as JSON. See coverage and curl, Python, and TypeScript examples.

- Catalog key: `sephora` (pass in `"catalogs"` to narrow a search to this store)
- Products: 9,098
- Snapshot: 2026-10-14T18:19:47Z (counts are approximate and refreshed about daily)
- Search endpoint: `POST https://api.storerouter.ai/v1/products/search`
- Human page: https://storerouter.ai/catalog-coverage/stores/sephora
- Get an API key: https://platform.storerouter.ai/auth/organization

## Questions

### What does Sephora sell?

Almost entirely Beauty: 98.9% of its 9,098 products. Skincare is the largest department with 2,797 products, followed by Hair Care (2,134) and Makeup (2,116). The most common Sephora categories are Eaux de Parfum (1,023), Moisturizers & Everyday Care (1,002) and Shampoo & Conditioner (918).

### How are Sephora products categorized?

Into a shared taxonomy 6 levels deep. The first level separates Beauty and Apparel & Accessories; the second separates departments such as Skincare; 4 levels down, categories are as specific as Hair Masks, Oils & Serums (543 products). Every level is a search facet.

### What can I filter Sephora products by?

131 searchable fields. Well-covered attributes include product form (75% of products), constitutive ingredients (32%) and suitable for skin type (29%). For product form, the most common values are Liquid, Spray and Cream; for constitutive ingredients, the most common values are Water, Glycerin and Vitamin E.

### Is this API provided by Sephora or StoreRouter?

StoreRouter. One API key gives your app or agent access to Sephora product data and thousands more stores.

### Can I get Sephora product prices and stock status?

Yes. Bring pricing and availability into your shopping experience with structured data for selling prices, original prices, currency, and stock status.

### Can I get sizes and variants for Sephora products?

Yes. Help shoppers find their perfect match with size, color, SKU, and stock details from product lookup.

### How fresh is the data?

StoreRouter continually recrawls product pages to update product details. This page tracks 9,098 Sephora products, with coverage counts refreshed about daily.

### Where does the data come from?

Straight from sephora.com. StoreRouter turns product pages into rich, searchable data—organized into consistent categories and attributes so your app can connect shoppers with the right products.

## Example product

### Super Lemon Drop

Which hair type is it good for? ✔ Straight ✔ Wavy ✔ Curly ✔ Coiled ✔ Tightly Coiled What it is: A hair brush with flexible bristles to easily untangle wet or dry hair. Key benefits: - Untangles hair - Provides comfort - Does not pull or tug If you want to know more… This is the ultimate detangling brush for wet or dry hair. Featuring a stronger, long-lasting structure with a soft-touch handle that is lightweight and slip-free, this must-have brush has flexible bristles that work through tangles—without pulling or tugging. Plus, it’s great for brushing out extensions.

Indexed response retrieved 2026-10-15T10:33:00.005Z. Price and availability may change.
Availability: In stock

### Product details

Product content returned by the lookup API, ready for a product page.

```json
{
  "source": "indexed",
  "catalogKey": "sephora",
  "product": {
    "title": "Super Lemon Drop",
    "brand": {
      "name": "Drybar"
    },
    "productUrl": "https://www.sephora.com/product/super-lemon-drop-P420600",
    "currentPrice": 20,
    "currency": "USD",
    "inStock": true,
    "description": "Which hair type is it good for? ✔ Straight ✔ Wavy ✔ Curly ✔ Coiled ✔ Tightly Coiled What it is: A hair brush with flexible bristles to easily untangle wet or dry hair. Key benefits: - Untangles hair - Provides comfort - Does not pull or tug If you want to know more… This is the ultimate detangling brush for wet or dry hair. Featuring a stronger, long-lasting structure with a soft-touch handle that is lightweight and slip-free, this must-have brush has flexible bristles that work through tangles—without pulling or tugging. Plus, it’s great for brushing out extensions.",
    "primaryImage": {
      "url": "https://www.sephora.com/productimages/sku/s1869213-main-zoom.jpg",
      "cdnUrl": "https://cdn.octogen.ai/34b02e8dde2eae1197900af1572e79bf/9ebfd9a32232320645ccd96448ef4b32.webp?request_id=3cdc4acc-f23c-4de9-996b-39d871491ffb",
      "width": 2000,
      "height": 2000,
      "sizeBytes": 142594,
      "mimeType": "image/webp"
    },
    "details": {
      "materials": [],
      "fit": [],
      "dimensions": null,
      "patterns": []
    }
  }
}
```

### Enrichment

StoreRouter classification and attributes. Use attribute_handles as search facet values.

```json
{
  "source": "indexed",
  "catalogKey": "sephora",
  "product": {
    "enrichment": {
      "type": "hair brush",
      "category_path": [
        "Beauty",
        "Hair Care",
        "Tools & Accessories",
        "Hair Styling Tools",
        "Combs & Brushes",
        "Hairbrushes & Combs"
      ],
      "styles": [
        "functional",
        "modern"
      ],
      "attributes": {
        "Pattern": [
          "Logo",
          "Solid"
        ],
        "Material": [
          "Plastic"
        ],
        "Suitable for hair type": [
          "All Hair Types",
          "Curly",
          "Straight"
        ]
      },
      "attribute_handles": {
        "pattern": [
          "pattern__logo",
          "pattern__solid"
        ],
        "material": [
          "material__plastic"
        ],
        "suitable_for_hair_type": [
          "suitable_for_hair_type__all_hair_types",
          "suitable_for_hair_type__curly",
          "suitable_for_hair_type__straight"
        ]
      }
    }
  }
}
```

## Query this store

```bash
curl -sS https://api.storerouter.ai/v1/products/search \
  -H "Authorization: Bearer $OCTOGEN_PLATFORM_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "catalogs": ["sephora"],
    "limit": 5
  }'
```

Selected matching products on October 15, 2026 (not the complete search response):

- [Super Lemon Drop](https://www.sephora.com/product/super-lemon-drop-P420600) — $20.00
- [Eye Balm De-Puffing & Cooling Gel](https://www.sephora.com/product/eye-balm-de-puffing-cooling-gel-P12570) — $26.00
- [Face Cream — Gentle Daily Cream for Sensitive Skin, Hydration & Anti-Aging Benefits](https://www.sephora.com/product/dr-barbara-sturm-face-cream-P447781) — $75.00
- [BLEU DE CHANEL Deodorant Stick](https://www.sephora.com/product/null-P383438) — $47.00
- [Mini Multi Peptide Hair Density Serum](https://www.sephora.com/product/mini-multi-peptide-hair-density-serum-P503209) — $15.00

## Categories

| Category | Products |
| --- | --- |
| Eaux de Parfum | 1,023 |
| Moisturizers & Everyday Care | 1,002 |
| Shampoo & Conditioner | 918 |
| Face | 853 |
| Eyes | 596 |
| Treatments & Solutions | 589 |
| Cleansers & Makeup Removal | 558 |
| Targeted Treatments | 558 |
| Lips | 384 |
| Styling Products | 377 |

## Searchable fields

Use `name` and a `value` as a facet: `{"name": "<name>", "values": ["<value>"]}`.

| name | Field | Source | Coverage | Distinct values | Top values (`value` = label, products) |
| --- | --- | --- | --- | --- | --- |
| `is_activewear` | Activewear | Merchant data | 100% | 2 | `false` = False, 9,092; `true` = True, 1 |
| `color` | Product color | Merchant data | 20% | 122 | `pink` = Pink, 466; `brown` = Brown, 437; `black` = Black, 412; `white` = White, 295; `beige` = Beige, 257 |
| `color_family` | Color family | Merchant data | 20% | 12 | `Brown` = Brown, 715; `Pink` = Pink, 490; `Black` = Black, 412; `White` = White, 338; `Red` = Red, 259 |
| `category_path.depth_0` | Category at depth 0 | StoreRouter enrichment | 100% | 2 | `beauty` = Beauty, 9,001; `apparel & accessories` = Apparel & Accessories, 97 |
| `category_path.depth_1` | Category at depth 1 | StoreRouter enrichment | 100% | 12 | `skincare` = Skincare, 2,797; `hair care` = Hair Care, 2,134; `makeup` = Makeup, 2,116; `fragrance` = Fragrance, 1,666; `bath & body` = Bath & Body, 241 |
| `category_path.depth_2` | Category at depth 2 | StoreRouter enrichment | 100% | 49 | `eaux de parfum` = Eaux de Parfum, 1,023; `moisturizers & everyday care` = Moisturizers & Everyday Care, 1,002; `shampoo & conditioner` = Shampoo & Conditioner, 918; `face` = Face, 853; `eyes` = Eyes, 596 |
| `age_groups` | Age Group | StoreRouter enrichment | 92% | 2 | `adult` = Adult, 8,390; `kids` = Kids, 27 |
| `gender` | Gender | StoreRouter enrichment | 92% | 3 | `unisex` = Unisex, 5,973; `female` = Female, 1,962; `male` = Male, 408 |
| `category_path.depth_3` | Category at depth 3 | StoreRouter enrichment | 78% | 82 | `hair masks, oils & serums` = Hair Masks, Oils & Serums, 543; `face moisturizers` = Face Moisturizers, 542; `anti-aging skin care` = Anti-Aging Skin Care, 445; `shampoo` = Shampoo, 417; `conditioners` = Conditioners, 328 |
| `product_form` | Product form | StoreRouter enrichment | 75% | 29 | `product_form__liquid` = Liquid, 2,260; `product_form__spray` = Spray, 1,836; `product_form__cream` = Cream, 1,613; `product_form__serum` = Serum, 785; `product_form__gel` = Gel, 526 |
| `constitutive_ingredients` | Constitutive ingredients | StoreRouter enrichment | 32% | 68 | `constitutive_ingredients__water` = Water, 2,145; `constitutive_ingredients__glycerin` = Glycerin, 1,824; `constitutive_ingredients__vitamin_e` = Vitamin E, 1,271; `constitutive_ingredients__hyaluronic_acid` = Hyaluronic Acid, 820; `constitutive_ingredients__sunflower_seed_oil` = Sunflower Seed Oil, 686 |
| `suitable_for_skin_type` | Suitable for skin type | StoreRouter enrichment | 29% | 14 | `suitable_for_skin_type__dry` = Dry, 2,194; `suitable_for_skin_type__normal` = Normal, 2,071; `suitable_for_skin_type__combination` = Combination, 2,039; `suitable_for_skin_type__oily` = Oily, 1,786; `suitable_for_skin_type__with_redness` = With Redness, 299 |
| `product_certifications_standards` | Product certifications & standards | StoreRouter enrichment | 28% | 43 | `product_certifications_standards__vegan` = Vegan, 636; `product_certifications_standards__sulfate_free` = Sulfate Free, 612; `product_certifications_standards__paraben_free` = Paraben Free, 594; `product_certifications_standards__phthalate_free` = Phthalate Free, 383; `product_certifications_standards__cruelty_free` = Cruelty Free, 380 |
| `skin_care_effect` | Skin care effect | StoreRouter enrichment | 21% | 73 | `skin_care_effect__hydrating` = Hydrating, 1,166; `skin_care_effect__smoothing` = Smoothing, 991; `skin_care_effect__moisturizing` = Moisturizing, 948; `skin_care_effect__anti_wrinkle` = Anti Wrinkle, 681; `skin_care_effect__brightening` = Brightening, 636 |
| `scent` | Scent | StoreRouter enrichment | 20% | 23 | `scent__floral` = Floral, 799; `scent__woody` = Woody, 684; `scent__vanilla` = Vanilla, 589; `scent__fruity` = Fruity, 529; `scent__fresh` = Fresh, 462 |
| `package_type` | Package type | StoreRouter enrichment | 19% | 25 | `package_type__bottle` = Bottle, 735; `package_type__travel_size` = Travel Size, 413; `package_type__tube` = Tube, 413; `package_type__pump_bottle` = Pump Bottle, 359; `package_type__jar` = Jar, 319 |
| `fragrance_notes` | Fragrance Notes | StoreRouter enrichment | 18% | 106 | `fragrance_notes__vanilla` = Vanilla, 566; `fragrance_notes__woody` = Woody, 541; `fragrance_notes__floral` = Floral, 400; `fragrance_notes__musk` = Musk, 311; `fragrance_notes__amber` = Amber, 278 |
| `makeup_features` | Makeup features | StoreRouter enrichment | 18% | 17 | `makeup_features__long_lasting` = Long Lasting, 830; `makeup_features__hydrating` = Hydrating, 667; `makeup_features__moisturizing` = Moisturizing, 396; `makeup_features__buildable_coverage` = Buildable Coverage, 378; `makeup_features__contains_hyaluronic_acid` = Contains Hyaluronic Acid, 362 |
| `fragrance_family` | Fragrance Family | StoreRouter enrichment | 18% | 11 | `fragrance_family__floral` = Floral, 681; `fragrance_family__warm_spicy` = Warm / Spicy, 632; `fragrance_family__woody` = Woody, 507; `fragrance_family__gourmand` = Gourmand, 368; `fragrance_family__fruity` = Fruity, 354 |
| `suitable_for_hair_type` | Suitable for hair type | StoreRouter enrichment | 17% | 27 | `suitable_for_hair_type__curly` = Curly, 1,344; `suitable_for_hair_type__fine` = Fine, 1,276; `suitable_for_hair_type__thick` = Thick, 1,238; `suitable_for_hair_type__straight` = Straight, 1,232; `suitable_for_hair_type__dry` = Dry, 772 |
| `cosmetic_finish` | Cosmetic finish | StoreRouter enrichment | 17% | 24 | `cosmetic_finish__matte` = Matte, 429; `cosmetic_finish__natural` = Natural, 371; `cosmetic_finish__smooth` = Smooth, 353; `cosmetic_finish__radiant` = Radiant, 308; `cosmetic_finish__glossy` = Glossy, 293 |
| `dispenser_type` | Dispenser type | StoreRouter enrichment | 15% | 19 | `dispenser_type__tube` = Tube, 358; `dispenser_type__case` = Case, 188; `dispenser_type__stick` = Stick, 188; `dispenser_type__bottle` = Bottle, 185; `dispenser_type__pump_bottle` = Pump Bottle, 170 |
| `pattern` | Pattern | StoreRouter enrichment | 14% | 41 | `pattern__solid` = Solid, 1,057; `pattern__text` = Text, 558; `pattern__logo` = Logo, 547; `pattern__texture` = Texture, 98; `pattern__geometric` = Geometric, 66 |
| `fragrance_base_notes` | Base Notes | StoreRouter enrichment | 13% | 105 | `fragrance_base_notes__vanilla` = Vanilla, 416; `fragrance_base_notes__woody` = Woody, 393; `fragrance_base_notes__musk` = Musk, 277; `fragrance_base_notes__amber` = Amber, 234; `fragrance_base_notes__sandalwood` = Sandalwood, 190 |
| `sustainability_features` | Sustainability Features | StoreRouter enrichment | 12% | 12 | `sustainability_features__vegan` = Vegan, 632; `sustainability_features__cruelty_free` = Cruelty-Free, 393; `sustainability_features__recycled_materials` = Recycled Materials, 161; `sustainability_features__organic_materials` = Organic Materials, 116; `sustainability_features__eco_friendly` = Eco-Friendly, 60 |
| `fragrance_top_notes` | Top Notes | StoreRouter enrichment | 11% | 104 | `fragrance_top_notes__woody` = Woody, 239; `fragrance_top_notes__vanilla` = Vanilla, 232; `fragrance_top_notes__bergamot` = Bergamot, 222; `fragrance_top_notes__floral` = Floral, 170; `fragrance_top_notes__jasmine` = Jasmine, 137 |
| `category_path.depth_4` | Category at depth 4 | StoreRouter enrichment | 8% | 29 | `mascaras` = Mascaras, 172; `toners` = Toners, 143; `combs & brushes` = Combs & Brushes, 89; `hair pins, claws & clips` = Hair Pins, Claws & Clips, 41; `curling irons` = Curling Irons, 36 |
| `fragrance_heart_notes` | Heart Notes | StoreRouter enrichment | 7% | 103 | `fragrance_heart_notes__vanilla` = Vanilla, 192; `fragrance_heart_notes__woody` = Woody, 182; `fragrance_heart_notes__floral` = Floral, 156; `fragrance_heart_notes__jasmine` = Jasmine, 153; `fragrance_heart_notes__rose` = Rose, 117 |
| `active_ingredient` | Active ingredient | StoreRouter enrichment | 6% | 13 | `active_ingredient__hyaluronic_acid` = Hyaluronic Acid, 346; `active_ingredient__peptides` = Peptides, 214; `active_ingredient__ceramides` = Ceramides, 162; `active_ingredient__niacinamide` = Niacinamide, 161; `active_ingredient__shea_butter` = Shea Butter, 137 |
| `treatment_type` | Treatment type | StoreRouter enrichment | 6% | 3 | `treatment_type__topical` = Topical, 572; `treatment_type__oral` = Oral, 3; `treatment_type__laser` = Laser, 1 |
| `skin_care_features` | Skin care features | StoreRouter enrichment | 5% | 10 | `skin_care_features__moisturizing` = Moisturizing, 193; `skin_care_features__uva/uvb_protection` = Uva/Uvb Protection, 180; `skin_care_features__easy_to_apply` = Easy to Apply, 150; `skin_care_features__soothing` = Soothing, 115; `skin_care_features__fast_acting` = Fast Acting, 49 |
| `cosmetic_function` | Cosmetic function | StoreRouter enrichment | 5% | 13 | `cosmetic_function__hydrating` = Hydrating, 308; `cosmetic_function__hydration` = Hydration, 272; `cosmetic_function__moisturizing` = Moisturizing, 249; `cosmetic_function__soothing` = Soothing, 175; `cosmetic_function__nourishing` = Nourishing, 133 |
| `hair_type` | Hair type | StoreRouter enrichment | 4% | 5 | `hair_type__curly` = Curly, 332; `hair_type__wavy` = Wavy, 320; `hair_type__straight` = Straight, 248; `hair_type__dry` = Dry, 75; `hair_type__normal` = Normal, 1 |
| `conditioner_effect` | Conditioner effect | StoreRouter enrichment | 4% | 19 | `conditioner_effect__moisturizing` = Moisturizing, 252; `conditioner_effect__shine` = Shine, 182; `conditioner_effect__anti_frizz` = Anti Frizz, 144; `conditioner_effect__detangling` = Detangling, 141; `conditioner_effect__nourishing` = Nourishing, 131 |
| `product_benefits` | Product benefits | StoreRouter enrichment | 3% | 17 | `product_benefits__smoothing` = Smoothing, 124; `product_benefits__hydrating` = Hydrating, 116; `product_benefits__coloring` = Coloring, 107; `product_benefits__bronzing` = Bronzing, 100; `product_benefits__natural` = Natural, 76 |
| `moisturizer_type` | Moisturizer type | StoreRouter enrichment | 3% | 3 | `moisturizer_type__day_care` = Day Care, 207; `moisturizer_type__night_care` = Night Care, 203; `moisturizer_type__all_day` = All Day, 195 |
| `season` | Season | StoreRouter enrichment | 3% | 4 | `season__all_season` = All-Season, 182; `season__warm_weather` = Warm Weather, 93; `season__cold_weather` = Cold Weather, 6; `season__cool_weather` = Cool Weather, 4 |
| `application_area` | Application area | StoreRouter enrichment | 2% | 25 | `application_area__face` = Face, 173; `application_area__full_body` = Full Body, 64; `application_area__neck` = Neck, 30; `application_area__hands` = Hands, 10; `application_area__chest` = Chest, 8 |
| `bristle_shape` | Bristle shape | StoreRouter enrichment | 2% | 4 | `bristle_shape__rounded` = Rounded, 120; `bristle_shape__tapered` = Tapered, 67; `bristle_shape__angled` = Angled, 66; `bristle_shape__flat` = Flat, 31 |
| `bristle_material` | Bristle material | StoreRouter enrichment | 2% | 9 | `bristle_material__synthetic_bristle` = Synthetic Bristle, 183; `bristle_material__natural_bristle` = Natural Bristle, 8; `bristle_material__nylon` = Nylon, 5; `bristle_material__cotton` = Cotton, 2; `bristle_material__microfiber` = Microfiber, 2 |
| `hair_care_finish` | Hair care finish | StoreRouter enrichment | 2% | 3 | `hair_care_finish__shiny` = Shiny, 184; `hair_care_finish__glossy` = Glossy, 45; `hair_care_finish__matte` = Matte, 5 |
| `mascara_effect` | Mascara effect | StoreRouter enrichment | 2% | 14 | `mascara_effect__volumizing` = Volumizing, 142; `mascara_effect__lengthening` = Lengthening, 122; `mascara_effect__curling` = Curling, 78; `mascara_effect__definition` = Definition, 59; `mascara_effect__thickening` = Thickening, 34 |
| `material` | Material | StoreRouter enrichment | 2% | 31 | `material__plastic` = Plastic, 70; `material__metal` = Metal, 35; `material__ceramic` = Ceramic, 16; `material__silicone` = Silicone, 12; `material__nylon` = Nylon, 10 |
| `lip_gloss_effect` | Lip gloss effect | StoreRouter enrichment | 2% | 10 | `lip_gloss_effect__hydrating` = Hydrating, 122; `lip_gloss_effect__moisturizing` = Moisturizing, 95; `lip_gloss_effect__plumping` = Plumping, 77; `lip_gloss_effect__smoothing` = Smoothing, 67; `lip_gloss_effect__nourishing` = Nourishing, 65 |
| `skin_care_mask_type` | Skin care mask type | StoreRouter enrichment | 2% | 4 | `skin_care_mask_type__sheet` = Sheet, 81; `skin_care_mask_type__sleeping` = Sleeping, 37; `skin_care_mask_type__clay` = Clay, 30; `skin_care_mask_type__peel_off` = Peel Off, 3 |
| `suitable_for_skin_tone` | Suitable for skin tone | StoreRouter enrichment | 2% | 8 | `suitable_for_skin_tone__all_skin_tones` = All Skin Tones, 60; `suitable_for_skin_tone__medium_skin` = Medium Skin, 57; `suitable_for_skin_tone__deep_skin` = Deep Skin, 49; `suitable_for_skin_tone__light_skin` = Light Skin, 48; `suitable_for_skin_tone__fair_skin` = Fair Skin, 38 |
| `texture` | Texture | StoreRouter enrichment | 2% | 8 | `texture__smooth` = Smooth, 97; `texture__creamy` = Creamy, 55; `texture__lightweight` = Lightweight, 41; `texture__soft` = Soft, 35; `texture__velvety` = Velvety, 16 |
| `hair_care_items_included` | Hair care items included | StoreRouter enrichment | 1% | 10 | `hair_care_items_included__shampoo` = Shampoo, 82; `hair_care_items_included__conditioner` = Conditioner, 78; `hair_care_items_included__hair_mask` = Hair Mask, 37; `hair_care_items_included__hair_oil` = Hair Oil, 36; `hair_care_items_included__hair_serum` = Hair Serum, 23 |
| `hold_level` | Hold level | StoreRouter enrichment | 1% | 3 | `hold_level__light` = Light, 44; `hold_level__strong` = Strong, 42; `hold_level__medium` = Medium, 36 |
| `skin_tone` | Skin tone | StoreRouter enrichment | 1% | 8 | `skin_tone__medium_skin` = Medium Skin, 57; `skin_tone__deep_skin` = Deep Skin, 50; `skin_tone__light_skin` = Light Skin, 49; `skin_tone__fair_skin` = Fair Skin, 39; `skin_tone__all_skin_tones` = All Skin Tones, 31 |
| `category_path.depth_5` | Category at depth 5 | StoreRouter enrichment | 1% | 10 | `hairbrushes & combs` = Hairbrushes & Combs, 30; `hot air brushes` = Hot Air Brushes, 28; `paddle hairbrushes` = Paddle Hairbrushes, 14; `eyelash adhesive` = Eyelash Adhesive, 7; `round hairbrushes` = Round Hairbrushes, 7 |
| `eye_shadow_effect` | Eye shadow effect | StoreRouter enrichment | 1% | 5 | `eye_shadow_effect__metallic` = Metallic, 56; `eye_shadow_effect__glitter` = Glitter, 35; `eye_shadow_effect__smoky` = Smoky, 22; `eye_shadow_effect__smoothing` = Smoothing, 14; `eye_shadow_effect__nourishing` = Nourishing, 4 |
| `face_powder_type` | Face powder type | StoreRouter enrichment | 1% | 4 | `face_powder_type__setting` = Setting, 96; `face_powder_type__loose` = Loose, 53; `face_powder_type__pressed` = Pressed, 40; `face_powder_type__finishing` = Finishing, 30 |
| `lipstick_effect` | Lipstick effect | StoreRouter enrichment | 1% | 12 | `lipstick_effect__hydrating` = Hydrating, 79; `lipstick_effect__smoothing` = Smoothing, 44; `lipstick_effect__moisturizing` = Moisturizing, 38; `lipstick_effect__softening` = Softening, 28; `lipstick_effect__nourishing` = Nourishing, 23 |
| `eyebrow_enhancer_color` | Eyebrow enhancer color | StoreRouter enrichment | 1% | 8 | `eyebrow_enhancer_color__brown` = Brown, 57; `eyebrow_enhancer_color__clear` = Clear, 30; `eyebrow_enhancer_color__gray` = Gray, 24; `eyebrow_enhancer_color__black` = Black, 21; `eyebrow_enhancer_color__red` = Red, 7 |
| `flavor` | Flavor | StoreRouter enrichment | 1% | 26 | `flavor__vanilla` = Vanilla, 39; `flavor__mint` = Mint, 19; `flavor__strawberry` = Strawberry, 16; `flavor__coconut` = Coconut, 14; `flavor__cherry` = Cherry, 13 |
| `shampoo_type` | Shampoo type | StoreRouter enrichment | 1% | 3 | `shampoo_type__dry` = Dry, 84; `shampoo_type__powder` = Powder, 14; `shampoo_type__solid` = Solid, 3 |
| `power_source` | Power source | StoreRouter enrichment | <1% | 6 | `power_source__ac_powered` = Ac Powered, 72; `power_source__manual` = Manual, 5; `power_source__infrared` = Infrared, 3; `power_source__battery_powered` = Battery Powered, 1; `power_source__rechargeable` = Rechargeable, 1 |
| `skin_undertone` | Skin undertone | StoreRouter enrichment | <1% | 10 | `skin_undertone__neutral` = Neutral, 70; `skin_undertone__warm` = Warm, 51; `skin_undertone__cool` = Cool, 44; `skin_undertone__gold` = Gold, 6; `skin_undertone__cool/pink` = Cool/Pink, 5 |
| `hair_styling_tool_features` | Hair styling tool features | StoreRouter enrichment | <1% | 8 | `hair_styling_tool_features__concentrator_nozzle` = Concentrator Nozzle, 28; `hair_styling_tool_features__adjustable_thermostat` = Adjustable Thermostat, 21; `hair_styling_tool_features__diffuser_nozzle` = Diffuser Nozzle, 21; `hair_styling_tool_features__ionic_function` = Ionic Function, 20; `hair_styling_tool_features__ceramic_heating_system` = Ceramic Heating System, 14 |
| `face_powder_color` | Face powder color | StoreRouter enrichment | <1% | 13 | `face_powder_color__clear` = Clear, 26; `face_powder_color__pink` = Pink, 17; `face_powder_color__beige` = Beige, 15; `face_powder_color__white` = White, 13; `face_powder_color__yellow` = Yellow, 10 |
| `anti_aging_skin_care_type` | Anti-aging Skin Care Type | StoreRouter enrichment | <1% | 5 | `anti_aging_skin_care_type__exfoliator` = Exfoliator, 25; `anti_aging_skin_care_type__eye_treatment` = Eye Treatment, 20; `anti_aging_skin_care_type__mask` = Mask, 12; `anti_aging_skin_care_type__cleanser` = Cleanser, 5; `anti_aging_skin_care_type__toner` = Toner, 2 |
| `surface_finish` | Surface Finish | StoreRouter enrichment | <1% | 3 | `surface_finish__glossy` = Glossy, 49; `surface_finish__matte` = Matte, 5; `surface_finish__metallic` = Metallic, 1 |
| `allergens` | Allergens | StoreRouter enrichment | <1% | 14 | `allergens__limonene` = Limonene, 30; `allergens__linalool` = Linalool, 27; `allergens__geraniol` = Geraniol, 11; `allergens__citronellol` = Citronellol, 10; `allergens__cinnamal` = Cinnamal, 5 |
| `compatible_hair_color` | Compatible hair color | StoreRouter enrichment | <1% | 10 | `compatible_hair_color__purple` = Purple, 19; `compatible_hair_color__silver` = Silver, 19; `compatible_hair_color__gray` = Gray, 15; `compatible_hair_color__clear` = Clear, 13; `compatible_hair_color__brown` = Brown, 8 |
| `lip_liner_design` | Lip liner design | StoreRouter enrichment | <1% | 3 | `lip_liner_design__fixed` = Fixed, 26; `lip_liner_design__retractable` = Retractable, 17; `lip_liner_design__brush` = Brush, 3 |
| `shampoo_conditioner_effect` | Shampoo/Conditioner effect | StoreRouter enrichment | <1% | 17 | `shampoo_conditioner_effect__moisturizing` = Moisturizing, 35; `shampoo_conditioner_effect__nourishing` = Nourishing, 23; `shampoo_conditioner_effect__cleansing` = Cleansing, 22; `shampoo_conditioner_effect__strengthening` = Strengthening, 22; `shampoo_conditioner_effect__shine` = Shine, 21 |
| `usage_type` | Usage type | StoreRouter enrichment | <1% | 2 | `usage_type__refillable` = Refillable, 36; `usage_type__reusable` = Reusable, 6 |
| `fragrance_level` | Fragrance level | StoreRouter enrichment | <1% | 1 | `fragrance_level__fragrance_free` = Fragrance Free, 36 |
| `occasion_general` | Occasion | StoreRouter enrichment | <1% | 4 | `occasion_general__casual` = Casual, 29; `occasion_general__work` = Work, 8; `occasion_general__active` = Active, 2; `occasion_general__formal` = Formal, 2 |
| `eyelash_type` | Eyelash type | StoreRouter enrichment | <1% | 2 | `eyelash_type__strip_eyelash` = Strip Eyelash, 19; `eyelash_type__extension` = Extension, 10 |
| `graphic_type` | Graphic Type | StoreRouter enrichment | <1% | 4 | `graphic_type__logo_branded` = Logo Print, 12; `graphic_type__solid_no_print` = Solid / No Print, 11; `graphic_type__slogan_text` = Text / Slogan Print, 7; `graphic_type__logo_embroidery` = Logo Embroidery, 4 |
| `hair_styling_items_included` | Hair styling items included | StoreRouter enrichment | <1% | 11 | `hair_styling_items_included__multistyler` = Multistyler, 22; `hair_styling_items_included__hair_brush` = Hair Brush, 19; `hair_styling_items_included__hot_air_brush` = Hot Air Brush, 18; `hair_styling_items_included__concentrator_nozzle` = Concentrator Nozzle, 8; `hair_styling_items_included__straightening_iron` = Straightening Iron, 5 |
| `tan_type` | Tan type | StoreRouter enrichment | <1% | 4 | `tan_type__dark` = Dark, 14; `tan_type__gradual` = Gradual, 12; `tan_type__medium` = Medium, 10; `tan_type__instant` = Instant, 7 |
| `bag_closure_type` | Bag closure type | StoreRouter enrichment | <1% | 3 | `bag_closure_type__zipper` = Zipper, 12; `bag_closure_type__latch` = Latch, 2; `bag_closure_type__open_top` = Open Top, 2 |
| `barrel_material` | Barrel material | StoreRouter enrichment | <1% | 4 | `barrel_material__ceramic` = Ceramic, 13; `barrel_material__titanium` = Titanium, 8; `barrel_material__gold` = Gold, 1; `barrel_material__tourmaline` = Tourmaline, 1 |
| `eyelash_material` | Eyelash material | StoreRouter enrichment | <1% | 1 | `eyelash_material__synthetic` = Synthetic, 15 |
| `fabric` | Fabric | StoreRouter enrichment | <1% | 9 | `fabric__silk` = Silk, 11; `fabric__cotton` = Cotton, 3; `fabric__other` = Other, 3; `fabric__plastic` = Plastic, 2; `fabric__synthetic` = Synthetic, 2 |
| `heat_settings` | Heat settings | StoreRouter enrichment | <1% | 3 | `heat_settings__high` = High, 17; `heat_settings__low` = Low, 17; `heat_settings__medium` = Medium, 16 |
| `plate_type` | Plate type | StoreRouter enrichment | <1% | 3 | `plate_type__titanium` = Titanium, 8; `plate_type__ceramic` = Ceramic, 7; `plate_type__tourmaline` = Tourmaline, 1 |
| `aftershave_product_form` | Aftershave product form | StoreRouter enrichment | <1% | 4 | `aftershave_product_form__lotion` = Lotion, 2; `aftershave_product_form__balm` = Balm, 1; `aftershave_product_form__gel` = Gel, 1; `aftershave_product_form__tonic` = Tonic, 1 |
| `application_method` | Application method | StoreRouter enrichment | <1% | 3 | `application_method__liquid` = Liquid, 2; `application_method__spray` = Spray, 2; `application_method__solid` = Solid, 1 |
| `bag_case_material` | Bag/Case material | StoreRouter enrichment | <1% | 7 | `bag_case_material__canvas` = Canvas, 3; `bag_case_material__faux_leather` = Faux Leather, 3; `bag_case_material__cotton` = Cotton, 2; `bag_case_material__plastic` = Plastic, 2; `bag_case_material__polyvinyl_chloride_pvc` = Polyvinyl Chloride (PVC), 1 |
| `bag_case_storage_features` | Bag/Case storage features | StoreRouter enrichment | <1% | 5 | `bag_case_storage_features__built-in_compartments` = Built-in Compartments, 4; `bag_case_storage_features__elastic_loops` = Elastic Loops, 1; `bag_case_storage_features__external_pockets` = External Pockets, 1; `bag_case_storage_features__hidden_pockets` = Hidden Pockets, 1; `bag_case_storage_features__removable_pouch` = Removable Pouch, 1 |
| `bottle_container_closure` | Bottle/Container closure | StoreRouter enrichment | <1% | 3 | `bottle_container_closure__pump` = Pump, 8; `bottle_container_closure__screw-cap` = Screw Cap, 3; `bottle_container_closure__flip-cap` = Flip Cap, 2 |
| `carry_options` | Carry options | StoreRouter enrichment | <1% | 4 | `carry_options__handle` = Handle, 6; `carry_options__shoulder_strap` = Shoulder Strap, 3; `carry_options__crossbody_strap` = Crossbody Strap, 1; `carry_options__detachable_strap` = Detachable Strap, 1 |
| `compatible_makeup` | Compatible makeup | StoreRouter enrichment | <1% | 4 | `compatible_makeup__blush` = Blush, 9; `compatible_makeup__eyeshadow` = Eyeshadow, 7; `compatible_makeup__powder` = Powder, 3; `compatible_makeup__lipstick` = Lipstick, 2 |
| `curler_type` | Curler type | StoreRouter enrichment | <1% | 2 | `curler_type__hot_rollers` = Hot Rollers, 3; `curler_type__velcro` = Velcro, 2 |
| `hair_removal_method` | Hair Removal Method | StoreRouter enrichment | <1% | 1 | `hair_removal_method__shaving` = Shaving, 5 |
| `hardware_finish` | Hardware finish | StoreRouter enrichment | <1% | 2 | `hardware_finish__gold` = Gold, 4; `hardware_finish__silver` = Silver, 4 |
| `pad_type` | Pad type | StoreRouter enrichment | <1% | 2 | `pad_type__replaceable` = Replaceable, 4; `pad_type__machine_washable` = Machine Washable, 1 |
| `razor_type` | Razor type | StoreRouter enrichment | <1% | 3 | `razor_type__electric` = Electric, 2; `razor_type__safety` = Safety, 2; `razor_type__disposable` = Disposable, 1 |
| `shampoo_conditioner_items_included` | Shampoo/Conditioner items included | StoreRouter enrichment | <1% | 3 | `shampoo_conditioner_items_included__solid` = Solid, 6; `shampoo_conditioner_items_included__2_in_1_shampoo_and_conditioner` = 2-in-1 Shampoo & Conditioner, 2; `shampoo_conditioner_items_included__dry` = Dry, 1 |
| `shaving_cream_formulation` | Shaving cream formulation | StoreRouter enrichment | <1% | 3 | `shaving_cream_formulation__oil` = Oil, 4; `shaving_cream_formulation__gel` = Gel, 3; `shaving_cream_formulation__cream` = Cream, 1 |
| `suitable_for_body_facial_hair` | Suitable for body/facial hair | StoreRouter enrichment | <1% | 1 | `suitable_for_body_facial_hair__facial_hair` = Facial Hair, 5 |
| `tip_style` | Tip style | StoreRouter enrichment | <1% | 4 | `tip_style__angled` = Angled, 8; `tip_style__pointed` = Pointed, 5; `tip_style__curved` = Curved, 1; `tip_style__flat` = Flat, 1 |
| `bag_shape` | Bag Shape | StoreRouter enrichment | 0% | 1 | `bag_shape__rectangle` = Rectangle, 3 |
| `bag_size` | Bag Size | StoreRouter enrichment | 0% | 2 | `bag_size__large` = Large, 1; `bag_size__small` = Small, 1 |
| `bag_strap_details` | Bag strap details | StoreRouter enrichment | 0% | 2 | `bag_strap_details__adjustable` = Adjustable, 1; `bag_strap_details__detachable` = Detachable, 1 |
| `beauty_tool_features` | Beauty Tool Features | StoreRouter enrichment | 0% | 4 | `beauty_tool_features__adjustable_speed` = Adjustable Speed, 1; `beauty_tool_features__heat_settings` = Heat Settings, 1; `beauty_tool_features__led_light` = LED Light, 1; `beauty_tool_features__travel_friendly` = Travel Friendly, 1 |
| `body_area` | Body area | StoreRouter enrichment | 0% | 1 | `body_area__hands` = Hands, 1 |
| `care_instructions` | Care instructions | StoreRouter enrichment | 0% | 3 | `care_instructions__hand_wash` = Hand Wash, 2; `care_instructions__machine_washable` = Machine Washable, 1; `care_instructions__tumble_dry` = Tumble Dry, 1 |
| `collar_style` | Collar Style | StoreRouter enrichment | 0% | 1 | `collar_style__crew` = Crew, 1 |
| `drying_speed` | Drying speed | StoreRouter enrichment | 0% | 1 | `drying_speed__fast_drying` = Fast Drying, 1 |
| `embellishments` | Embellishments | StoreRouter enrichment | 0% | 1 | `embellishments__embroidery` = Embroidery, 1 |
| `eyelash_applicator_design` | Eyelash applicator design | StoreRouter enrichment | 0% | 1 | `eyelash_applicator_design__tweezer_style` = Tweezer Style, 1 |
| `fabric_weight` | Fabric Weight | StoreRouter enrichment | 0% | 1 | `fabric_weight__heavyweight` = Heavyweight, 1 |
| `false_nail_application_method` | False nail application method | StoreRouter enrichment | 0% | 2 | `false_nail_application_method__glue_on` = Glue-On, 3; `false_nail_application_method__press_on` = Press-On, 3 |
| `fit_top` | Fit (Tops) | StoreRouter enrichment | 0% | 2 | `fit_top__oversized` = Oversized, 1; `fit_top__relaxed` = Relaxed, 1 |
| `front_closure_length` | Front Closure Length | StoreRouter enrichment | 0% | 1 | `front_closure_length__none` = None, 1 |
| `front_closure_type` | Front Closure | StoreRouter enrichment | 0% | 1 | `front_closure_type__none` = None, 1 |
| `hair_care_technology` | Hair care technology | StoreRouter enrichment | 0% | 1 | `hair_care_technology__warm` = Warm, 2 |
| `hair_loss_type` | Hair loss type | StoreRouter enrichment | 0% | 1 | `hair_loss_type__male_pattern_baldness` = Male Pattern Baldness, 1 |
| `headwear_features` | Headwear features | StoreRouter enrichment | 0% | 1 | `headwear_features__adjustable_fit` = Adjustable Fit, 2 |
| `knit_style` | Knit Style | StoreRouter enrichment | 0% | 1 | `knit_style__rib_knit` = Rib Knit, 1 |
| `nail_care_features` | Nail care features | StoreRouter enrichment | 0% | 3 | `nail_care_features__easy_to_apply` = Easy to Apply, 4; `nail_care_features__easy_to_remove` = Easy to Remove, 2; `nail_care_features__no_uv/led_curing_required` = No UV/LED Curing Required, 2 |
| `nail_design` | Nail design | StoreRouter enrichment | 0% | 3 | `nail_design__french_tip` = French Tip, 2; `nail_design__iridescent` = Iridescent, 1; `nail_design__solid_color` = Solid Color, 1 |
| `nail_finish` | Nail Finish | StoreRouter enrichment | 0% | 1 | `nail_finish__gloss` = Gloss, 3 |
| `nail_shape` | Nail shape | StoreRouter enrichment | 0% | 3 | `nail_shape__almond` = Almond, 1; `nail_shape__oval` = Oval, 1; `nail_shape__square` = Square, 1 |
| `neckline` | Neckline | StoreRouter enrichment | 0% | 2 | `neckline__crew` = Crew, 1; `neckline__round` = Round, 1 |
| `opacity_level` | Opacity | StoreRouter enrichment | 0% | 1 | `opacity_level__opaque` = Opaque, 1 |
| `roller_head` | Roller head | StoreRouter enrichment | 0% | 2 | `roller_head__dual` = Dual, 2; `roller_head__single` = Single, 2 |
| `roller_material` | Roller material | StoreRouter enrichment | 0% | 2 | `roller_material__quartz` = Quartz, 2; `roller_material__metal` = Metal, 1 |
| `roller_type` | Roller type | StoreRouter enrichment | 0% | 1 | `roller_type__quartz` = Quartz, 2 |
| `size_group` | Size Type | StoreRouter enrichment | 0% | 1 | `size_group__regular` = Regular, 1 |
| `sleeve_length_type` | Sleeve length type | StoreRouter enrichment | 0% | 1 | `sleeve_length_type__long` = Long, 1 |
| `sleeve_style` | Sleeve Style | StoreRouter enrichment | 0% | 1 | `sleeve_style__drop_shoulder` = Drop Shoulder, 1 |
| `suitable_for_bug_type` | Suitable for bug type | StoreRouter enrichment | 0% | 1 | `suitable_for_bug_type__mosquitoes` = Mosquitoes, 2 |
| `top_length_type` | Top length type | StoreRouter enrichment | 0% | 1 | `top_length_type__hip_length` = Hip Length, 1 |
| `tote_handle_type` | Tote handle type | StoreRouter enrichment | 0% | 2 | `tote_handle_type__dual` = Dual, 1; `tote_handle_type__long` = Long, 1 |
| `brand_name` | Canonical brand name | Brand | 100% | 359 | `Sephora Collection` = Sephora Collection, 265; `Dior` = Dior, 126; `Kérastase` = Kérastase, 125; `Fenty Beauty` = Fenty Beauty, 124; `Moroccanoil` = Moroccanoil, 112 |