Catalog coverage
Catalog coverage · fourtwofour.com
Founded in 2015 by Guillermo Andrade, 424 emerged from the pioneering Los Angeles concept store, FourTwoFour on Fairfax. The brand translates a raw, urban aesthetic into a high-end streetwear context, drawing inspiration from contemporary art, social commentary, and Andrade’s own Guatemalan roots and Californian upbringing. Initially gaining a cult following for its iconic red armband on distressed denim jackets—a statement on police brutality—424 has evolved to offer a full ready-to-wear collection that merges workwear silhouettes with a refined, avant-garde sensibility. The brand is recognized for its meticulous approach to production, with Andrade emphasizing the development of custom fabrics and washes to create unique, high-quality garments.
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