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Founded in 2012 in Tokyo, AAPE BY A BATHING APE® (AAPE) was launched as the next-generation diffusion line of the iconic streetwear pioneer A BATHING APE® (BAPE). Created by Nigo to offer a more accessible entry point into the BAPE universe, AAPE caters to a younger, Gen Z demographic while retaining the parent brand's unmistakable DNA. The label is instantly recognizable by its signature Moonface logo, bold typography, and striking camouflage patterns.
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