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Catalog coverage · ajeworld.com
Launched in 2021 as the activewear offshoot of Australian contemporary fashion house Aje, Aje Athletica brings the mainline’s signature effortless cool to the wellness space. Founded by Adrian Norris and Edwina Forest, the sub-label was born out of a desire to meet the growing demand for elevated, design-led athleisure that seamlessly transitions from the studio to the street.
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