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Founded in 1886 by Ernst Max Helbig in Dresden, Germany, Anita is a heritage lingerie and bodywear brand now headquartered in Brannenburg, Bavaria. With over 135 years of expertise, the family-owned company is currently led by the fourth and fifth generations of the Weber-Unger family. Anita is celebrated for its solution-oriented approach to intimate apparel, prioritizing uncompromising comfort, functional design, and inclusive sizing over fleeting fashion trends.
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