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Catalog coverage · awake-mode.com
A.W.A.K.E. MODE, an acronym for All Wonderful Adventures Kindle Enthusiasm, was founded in London in 2012 by Natalia Alaverdian. The brand is known for its avant-garde yet versatile wardrobe, featuring innovative cuts, unexpected details, and subtle cross-cultural and historical references from art and film. Drawing heavily from Japanese art and culture, the collections offer a conceptual take on classic shirting, tailored coats, and dresses, with deconstructed and sculptural elements forming the brand's core identity.
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