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Catalog coverage · bettergiftshop.com
Founded in 2017 by creative director Avi Gold, Better Gift Shop is a Toronto-based brand and retail space conceived as a “gift shop for a fictional museum.” The brand serves as a platform for cultural, social, and artistic ideas, moving beyond typical retail to offer a curated exhibition of thought-provoking objects. Gold, who previously ran the project Bootleg is Better, established the shop as a physical manifestation of his interests, from art and design to 90s rap culture and vintage aesthetics. The core of the brand’s identity lies in its collaborative “special projects,” which involve partnerships with a diverse range of companies including Stüssy, Vans, Dover Street Market, Marmot, and Nike.
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