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Catalog coverage · blancpain.com
As the world's oldest registered watch brand, Blancpain has upheld a tradition of mechanical watchmaking since its founding by Jehan-Jacques Blancpain in Villeret, Switzerland, in 1735. The house famously adheres to the slogan, "Since 1735, there has never been a quartz Blancpain watch," a principle that guided its 1980s revival and defines its identity today. This philosophy ensures every timepiece is a testament to heritage craft, with each watch assembled by a single master watchmaker.
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