Catalog coverage · boyslie.com

Boys Lie product data

Launched in 2019 by co-founders Tori Robinson and Leah O'Malley, Boys Lie transformed the pain of shared heartbreak into a multimillion-dollar fashion brand. The duo, who grew up in the Philadelphia suburbs, initially started a cosmetics line in 2018 but quickly pivoted after their branded merchandise—cozy, oversized sweatsuits with empowering slogans—gained significant traction. Operating from Los Angeles, the brand built a cult following by creating a community around healing and self-love, communicated through its graphic-heavy loungewear. Core pieces include vintage-inspired hoodies and sweatpants, often featuring cheeky, defiant phrases like “We're sorry, the number you're trying to reach has moved on.”

Products indexed

1,069

Founded

2019

Origin

USA

Price tier

Contemporary