Catalog coverage · www.colorwowhair.com

Color Wow product data

Founded in 2013 by beauty industry veteran Gail Federici, Color Wow is a haircare brand built on a problem-solving ethos, specifically for color-treated hair. Federici, who previously co-founded John Frieda and developed the iconic Frizz Ease line, created Color Wow to address the unmet needs she saw in the market, from covering gray roots to combating humidity. The brand's philosophy centers on creating high-performance, innovative products developed in its in-house lab, led by renowned biochemist Dr. Joseph Cincotta. This scientific approach has led to the creation of residue-free formulas that exclude over 70 ingredients known to dull or distort hair color.

Products indexed

75

Founded

2013

Origin

USA

Price tier

Premium