Catalog coverage · emijay.com

Emi Jay product data

Founded in 2009 by a then-teenager, Julianne Goldmark, Emi Jay began as a solution to a market lacking stylish yet accessible hair accessories. From its origins in Los Angeles, the brand first gained traction with handmade hair ties before orchestrating a major revival of the claw clip in 2019, which cemented its place in the wardrobes of a new generation. Inspired by the effortless, athleisure-driven culture of its native city, Emi Jay's designs are playful and feminine, often seen on style influencers and celebrities like Hailey Bieber and Sofia Richie Grainge.

Products indexed

557

Founded

2009

Origin

USA

Price tier

Contemporary