Catalog coverage
Catalog coverage · www.etro.com
Founded in 1968 by textile connoisseur Gerolamo “Gimmo” Etro, the Milanese house began as a purveyor of fine fabrics to the fashion industry. Inspired by his travels and a personal collection of antique shawls, Etro introduced its signature Paisley motif in 1981, a design that has since become synonymous with the brand's identity. What started as a textile venture soon evolved into a comprehensive lifestyle brand, launching leather goods in 1984, a home collection in 1985, and eventually ready-to-wear in the 1990s. The brand's aesthetic is a rich tapestry of bohemian sophistication, characterized by vibrant colors, eclectic patterns, and a free-spirited sensibility rooted in global cultures.
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