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Founded in Rome as a fur and leather workshop in 1925 by Adele and Edoardo Fendi, Fendi has evolved into a global symbol of Italian luxury. The brand’s trajectory was famously shaped by Karl Lagerfeld, who joined in 1965 and, over a 54-year tenure, revolutionized its approach to fur and introduced the iconic “FF” logo. Fendi is defined by a deep connection to its Roman heritage, balancing opulent tradition with a consistent spirit of playful modernity and material innovation. The house is celebrated for its mastery of leather goods, particularly the Silvia Venturini Fendi-designed Baguette bag, which became a cultural phenomenon in the late 1990s, and the architectural Peekaboo bag.
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