Catalog coverage · fentybeauty.com

Fenty Beauty product data

Launched in 2017 by pop icon and entrepreneur Rihanna, Fenty Beauty disrupted the cosmetics industry with its foundational principle of “Beauty for All.” Frustrated by the lack of inclusive makeup options, Rihanna created a line that debuted with a groundbreaking 40 shades of Pro Filt’r foundation, a move that catered to a wide spectrum of historically underserved skin tones. This launch didn't just introduce new products; it sparked an industry-wide conversation and movement known as the “Fenty Effect,” compelling other brands to expand their own ranges.

Products indexed

822

Founded

2017

Origin

United States

Price tier

Premium