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Launched in 2019 by Kim Kardashian, alongside co-founders Emma and Jens Grede, SKIMS has rapidly redefined the shapewear and loungewear market. Born from Kardashian's frustration with the lack of inclusive options, the brand is built on a philosophy of body positivity, offering an extensive range of sizes and skin-tone shades. Its core collections feature technically constructed shapewear, buttery-soft loungewear, and next-generation underwear designed to enhance curves with a focus on comfort.
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