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Founded in 1981 by the Marciano brothers, who left the South of France for Los Angeles, Guess redefined denim for a generation. Their first product, a slim-fitting, stonewashed, three-zip jean called the “Marilyn,” was an instant success, selling out within hours at Bloomingdale’s and establishing the brand as a symbol of a young, sexy, and adventurous lifestyle. With a European sensibility for fit and an American feel, Guess transformed denim from a workwear staple into a fashion statement. The brand’s identity was cemented by its iconic and often provocative black-and-white advertising campaigns, which launched the careers of supermodels like Claudia Schiffer and Anna Nicole Smith and became synonymous with Hollywood glamour.
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