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Founded in 2025 in New York by Gwyneth Paltrow, whose penchant for bespoke tailoring shapes the brand's aesthetic, Gwyn represents the evolution of Goop’s former in-house clothing line into a standalone luxury label. Designed in collaboration with former The Row alum Sofía Menassé, the brand pivots away from a breezy California look toward a more refined, international sensibility.
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