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HIDDEN.NY product data

Founded in 2018 by an anonymous British designer based in New York City, HIDDEN.NY began as a digital moodboard on Instagram before evolving into a fully-fledged contemporary streetwear label. The brand built a cult-like following by curating archival streetwear imagery, vintage sneakers, and underground style, catching the attention of industry heavyweights like Drake, Virgil Abloh, and Takashi Murakami. Translating its clean, future-leaning visual language into tangible products, HIDDEN.NY is recognized by its signature lowercase 'h' circle logo and a distinct green and white color palette.

Products indexed

112

Founded

2018

Origin

United States

Price tier

Contemporary