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H&M Move product data

H&M Move was launched in 2022 by the Swedish fast-fashion giant H&M with a mission to democratize sportswear. Reframing fitness apparel as "movewear," the brand focuses on making functional, stylish activewear accessible to a broad audience, regardless of athletic ability. The collections span women’s, men’s, and children’s apparel, featuring core product lines defined by proprietary material technologies like moisture-wicking DryMove, supportive ShapeMove, and weather-resistant StormMove. Aesthetically, the brand leans into sleek, minimalist athleisure, offering everything from sculptural seamless leggings and soft knits to tailored outerwear and lightweight running gear.

Products indexed

311

Founded

2022

Origin

Sweden

Price tier

Affordable