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Hugo Boss product data

Founded in 1924 in Metzingen, Germany, Hugo Boss has evolved from a producer of workwear to a global fashion house. Initially gaining prominence with men's suiting in the post-war era, the brand has since expanded to include a full range of menswear, womenswear, and accessories. Today, the company operates under a two-brand strategy: BOSS, which offers refined, classic styles for a millennial audience, and HUGO, which targets a younger, Gen Z demographic with more trend-driven designs.

Products indexed

3,035

Founded

1924

Origin

Germany

Price tier

Premium