Catalog coverage · huimilano.com

HUI HUI product data

HUI (often listed as HUI Milano) is a Chinese luxury fashion house founded in 2016 by designer Zhao Huizhou. A regular fixture at Milan Fashion Week, the brand is celebrated for its mission to preserve and modernize Chinese intangible cultural heritage, specifically the ancestral embroidery techniques of the Guizhou ethnic minorities. Zhao, who holds a master’s degree from the Politecnico di Milano, bridges Eastern tradition and Western contemporary aesthetics, creating garments that feature intricate, hand-stitched motifs—such as butterflies, birds, and geometric patterns—on modern, tailored silhouettes.

Products indexed

16

Founded

2016

Origin

China

Price tier

Luxury