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Catalog coverage · cultofindividuality.com
HVMAN is the upscale streetwear line from Cult of Individuality, launched in 2021 by designer and founder Ron Poisson. Rooted in the parent brand's 13-year history of rock-and-roll and denim craftsmanship, HVMAN offers a cleaner, more modern interpretation of street style. Poisson, a former surfer and musician, draws inspiration from music and rebellious subcultures to create collections that are both fashion-forward and authentic. The brand is characterized by its high-quality fabrications, unique wash treatments, and graphic prints, with a focus on relaxed silhouettes in hoodies, graphic tees, and distressed denim.
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