Catalog coverage
Catalog coverage · jellycat.com
Founded in London in 1999 by brothers William and Thomas Gatacre, Jellycat reimagined the soft toy market by creating plush companions that appeal to all ages. The brand is defined by its use of exceptionally soft, high-quality fabrics and a distinctively quirky, humorous design approach that transforms everything from classic animals to inanimate objects like vegetables and pastries into charming characters. Its signature Bashful Bunny, with its long, floppy ears, became an instant classic and remains a global bestseller, cementing the brand’s identity. While originally intended for children, Jellycat has cultivated a significant adult following, driven by the collectibility of its designs and a strong social media presence on platforms like TikTok.
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