JMP The Label product data

Founded in 2021 in Florida by MTV's Siesta Key star Juliette Porter, alongside industry veterans Jaymi Washburn and David Kelleher, JMP The Label is a body-positive swimwear and apparel brand. Porter, whose background in coastal reality television directly informed her desire for versatile, trend-forward swimsuits, created the brand to bridge the gap between beachwear and everyday fashion. The label is defined by its size-inclusive approach, offering precise fits and luxurious fabrics that cater to a wide range of body types.

Products indexed: 20
Founded: 2021
Origin: United States
Price tier: Contemporary

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