Catalog coverage · nike.com/jordan

Jordan Brand product data

Originally created for basketball legend Michael Jordan in 1984, the Jordan Brand officially launched as a standalone Nike subsidiary in 1997. What began as a signature shoe line has evolved into a global cultural phenomenon that transcends sport. Rooted in the unparalleled legacy of Michael Jordan, the brand's identity is built on a foundation of excellence, performance, and defiant style. The first Air Jordan 1, with its rule-breaking black and red colorway, established a rebellious spirit that would define the brand for decades.

Products indexed

954

Founded

1997

Origin

USA

Price tier

Luxury