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Catalog coverage · jungmaven.com
Founded by Robert Jungmann in the early 1990s as an activist project, Jungmaven officially launched in 2005 with a mission to promote hemp's regenerative qualities as a solution to deforestation. The brand is built on the belief that fashion can be a form of activism, starting with the simple goal of getting everyone into a hemp t-shirt. Jungmaven's core products are its famously soft and durable hemp-blend tees, which have gained a cult following for their vintage-like feel and rich, garment-dyed colors. The aesthetic is rooted in a laid-back, California surf and outdoor culture, offering minimalist basics that are both functional and stylish.
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