Catalog coverage · levi.com

Levi's product data

Founded in 1853 by Bavarian immigrant Levi Strauss during the San Francisco Gold Rush, Levi's is the creator of the original blue jean. Initially designed as durable workwear for miners and cowboys, the brand's riveted denim overalls, patented in 1873, evolved into a defining symbol of American style. Worn by everyone from rock stars and rebels to presidents, Levi's transcends demographics, representing a uniform of progress and authentic self-expression. Its core products, including the 501 jeans and trucker jackets, are cultural staples celebrated for their quality and durability.

Products indexed

3,773

Founded

1853

Origin

USA

Price tier

Mid