Catalog coverage · liujo.com

Liu Jo product data

Founded in 1995 by brothers Marco and Vannis Marchi in Carpi, Italy’s renowned knitwear district, Liu Jo began as a textile producer before evolving into a prominent premium fashion brand. The brand's creative philosophy centers on enhancing the natural femininity and beauty of every woman, expressed through a glamorous, contemporary style with a distinct Italian boldness. Initially focused on knitwear, the label expanded to offer a complete "total look," gaining widespread recognition for its innovative 'Bottom Up' jeans launched in 2008, designed to flatter the female form.

Products indexed

4,501

Founded

1995

Origin

Italy

Price tier

Premium