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Founded in 2010 in Brisbane, Australia, by former lawyer Joanna Hinton, Loving Tan was born out of a desire for a professional-grade, at-home self-tanner that could replicate the results of a salon spray tan. The brand has since built a fiercely loyal following, establishing itself as a global leader in the premium sunless tanning category. Loving Tan is celebrated for its professional-strength formulas that deliver a deep, natural-looking, olive-toned glow without the dreaded orange undertones.
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