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Catalog coverage
Catalog coverage · shop.lululemon.com
Founded in Vancouver, Canada, in 1998 by Chip Wilson, Lululemon began as a design and yoga studio, creating a new category of technical athletic apparel that merged function with a refined, accessible style. It rose to prominence by creating high-performance, comfortable clothing that transitioned seamlessly from the studio to the street, effectively defining the modern athleisure movement. The brand built a loyal following on the strength of its proprietary fabrics, like the soft, cotton-feel Luon, which offered durability and flexibility for yoga and other activities.
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