Luv Aj product data

Launched in 2005, Luv Aj was born from founder Amanda Thomas’s after-school hobby, which quickly transformed into a business when luxury retailer Fred Segal picked up her collection while she was still in high school. Based in Los Angeles, the brand has cultivated a distinct identity that merges a worn, edgy energy with feminine details. Its designs are recognized for bold, hardware-inspired elements like heavy-metal spikes and layered chains, crafted to be both affordable and high-quality.

Products indexed: 1,310
Founded: 2005
Origin: USA
Price tier: Contemporary

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