Catalog coverage
Catalog coverage
Catalog coverage · marthacalvo.com
Founded in 2006 by Miami native Martha Calvo, her eponymous jewelry brand (often known as Joolz by Martha Calvo) fuses uptown elegance with a downtown streetwear edge. Calvo, who began designing custom pieces by melting rubber hardware store materials in the 1980s, launched her label to create high-quality, unique accessories that serve as an extension of personal style. The brand is best known for its playful, maximalist aesthetic, featuring chunky gold-plated chains, mismatched earrings, and signature freshwater pearl necklaces adorned with hand-painted, mood-boosting motifs like smiley faces and mushrooms.
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