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Catalog coverage · mirthcaftans.com
Founded in 2016 by sisters Katie McClure and Erin McClure Breen, MIRTH is a Houston-based womenswear label rooted in the joy of travel and slow fashion. Inspired by a transformative trip to India, the founders set out to create effortless, travel-friendly resortwear that bridges the gap between heritage craft and modern design. The brand is best known for its signature whisper-thin caftans, breezy dresses, and soft separates, all defined by a relaxed, bohemian elegance and a commitment to comfort. MIRTH’s aesthetic relies heavily on artisan-made textiles, utilizing traditional techniques such as handloom weaving, block printing, and natural dyeing. The brand partners with skilled artisans in India and Peru, ensuring ethical employment and preserving centuries-old craftsmanship.
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