Morgan de Toi product data

Founded in Paris in 1987 by sisters Odette Barouch and Jocelyne Bismuth, Morgan de Toi evolved from their parents' lingerie workshop into a ready-to-wear label centered on a playful and seductive vision of French style. The brand quickly established a strong identity with its iconic heart logo and the memorable slogan, “Morgan de Toi” (Mad About You), capturing a spirit of youthful femininity and romance. During the 1990s, Morgan became a cultural touchstone, known for its cult advertising campaigns featuring celebrity couples like Carla Bruni and David Ginola, which cemented its status as the go-to brand for alluring, contemporary city wear.

Products indexed: 40
Founded: 1987
Origin: France
Price tier: Mid

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