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new-era-cap product data
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Catalog coverage
Catalog coverage · neweracap.com
Founded in 1920 by German immigrant Ehrhardt Koch in Buffalo, New York, New Era Cap began as a family-owned venture to revolutionize the quality of fashion headwear before pivoting to baseball caps in the 1930s. As the exclusive on-field supplier for MLB, NFL, and NBA, the brand is the undisputed authority in sports headwear, best known for the 59FIFTY—the structured, high-crown "fitted" cap that became a canvas for self-expression.
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