Catalog coverage · nonchalantlabel.com

Nonchalant product data

Founded in 2018 in Los Angeles by fashion buyer Cheryl Herger, Nonchalant Label is a contemporary womenswear brand rooted in quiet confidence and elevated minimalism. Created to bridge the gap between effortless ease and understated sensuality, the brand focuses on seasonless staples designed to transition seamlessly from day to evening.

Products indexed

126

Founded

2018

Origin

United States

Price tier

Contemporary