On product data

Founded in the Swiss Alps in 2010 by former professional athlete Olivier Bernhard and his friends David Allemann and Caspar Coppetti, On was born from a desire to revolutionize the sensation of running. The brand’s signature experience, described as “running on clouds,” is delivered through its patented CloudTec® technology. This innovation defines On’s unique approach to performance footwear. Initially embraced by elite runners, the brand's distinctive silhouette and technical appeal quickly crossed over into the lifestyle and fashion markets.

Products indexed: 4,904
Founded: 2010
Origin: Switzerland
Price tier: Premium

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