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Oribe was founded in 2008 by legendary editorial and celebrity hairstylist Oribe Canales, alongside beauty industry veterans Daniel Kaner and Tevya Finger, to create a new category of high-performance, treatment-based haircare. Rooted in Canales' three decades of experience styling for fashion's top magazines and designers, the brand translates the glamour of the runway into an indulgent, results-driven experience. The collection launched with a focus on meticulously crafted, custom formulations that blend advanced technology with traditional hairstyling principles. Signature products like the Dry Texturizing Spray quickly achieved cult status for delivering volume and texture, embodying the brand’s commitment to superior performance without compromising on luxury.
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