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Catalog coverage · birkenstock.com
Papillio is the fashion-focused sub-brand of the iconic German footwear company Birkenstock, which was founded in 1774. While sharing the parent company's commitment to quality and the legendary orthopedic footbed, Papillio distinguishes itself with more experimental and trend-driven designs. The line is known for introducing platform soles, wedge heels, vibrant colors, and expressive prints to classic Birkenstock silhouettes like the Arizona and Boston. This allows the brand to appeal to a younger, more style-conscious consumer who desires the proven comfort of a Birkenstock with a more contemporary and fashion-forward look.
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