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Catalog coverage · patagonia.com
Founded by Yvon Chouinard in 1973, Patagonia is an American company that designs and sells outdoor clothing and gear. Initially a small business selling hand-forged climbing tools, the brand evolved into a global leader in the apparel industry. Patagonia's core mission is to 'build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.' The brand is celebrated for its durable, high-quality products and its profound commitment to environmental and social responsibility. Key initiatives include donating 1% of sales to environmental groups, pioneering the use of organic and recycled materials, and a unique ownership structure where the Earth is the sole shareholder, ensuring profits are used to combat the climate crisis.
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