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Catalog coverage · primadonna.com
Founded in 1865 in Germany and now owned by Belgian lingerie group Van de Velde, PrimaDonna has spent over a century perfecting the architecture of the fuller-bust bra. The brand is rooted in a deep heritage of corsetry, which directly informs its highly technical approach to construction—each signature three-piece underwire bra consists of over 50 individual components that are meticulously assembled and hand-finished.
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