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Proraso product data

Founded in Florence, Italy, in 1948 by Piero Martelli, Proraso is a benchmark in the world of traditional wet shaving. The brand was born in the optimistic post-war era with its first product, the “Miraculous” Pre-Shave Cream, which quickly became a staple among Italian barbers for its refreshing and effective formula. This success cemented Proraso's deep-rooted connection to professional barbers, a relationship that continues to inform its product development today. Remaining a family-run business for four generations, the brand is celebrated for its high-quality, professional-grade products that make a superior shave accessible at home.

Products indexed

84

Founded

1948

Origin

Italy

Price tier

Affordable