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Founded in 1902 in Osaka, Japan, by Sasaki Yasohachi as a textile importer, Renown evolved into one of the country's most prominent apparel manufacturers. Initially focused on bringing Western-style clothing fabrics to a rapidly modernizing Japan, the company launched its namesake "Renown" brand in 1923 to provide affordable, modern attire for middle-class consumers. Over the decades, Renown built a vast portfolio of domestic and licensed international brands, including D'Urban and Aquascutum, becoming a dominant force in Japanese ready-to-wear fashion. The brand is recognized for its classic, everyday apparel that balances style with utility, catering to a broad demographic of urban dwellers.
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