Catalog coverage · scentbeauty.com

Scent Beauty product data

Launched in 2018 by former Coty CMO Stephen Mormoris, Scent Beauty is a direct-to-consumer fragrance company designed to disrupt the traditional perfume market. The New York-based brand operates as a multi-brand e-commerce platform, creating and distributing unique fragrances in collaboration with culturally relevant celebrities, designers, and influencers. Its mission is to reframe fragrance as a more expressive and accessible form of scent, moving away from what its founder saw as outdated ideas of hyper-sexualization and unattainable luxury. The company's portfolio features high-profile partnerships with icons like Cher, Dolly Parton, Whitney Houston, and pop star Sabrina Carpenter, alongside heritage brands like Stetson.

Products indexed

16

Founded

2018

Origin

United States

Price tier

Contemporary