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Founded in 2020 by Ohad Seroya and Aviad Klin in New York, SER.O.YA emerged during the pandemic as a gender-fluid contemporary label focused on elevated wardrobe essentials. The LGBTQ+-owned brand is rooted in a philanthropic mission, partnering with different charitable organizations—such as Trans Can Work—for each collection drop to catalyze social movement and spread positive energy.
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