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Catalog coverage · sethicouture.com
Founded in 2009 by sisters Pratima and Prerna Sethi, Sethi Couture is a San Francisco-based fine jewelry brand built on the philosophy of “Elevate the Everyday.” Drawing from their family background as purveyors of rare diamonds and their Indian heritage, the sisters create pieces that blend contemporary design with old-world charm. Pratima’s business background and Prerna’s training in architecture inform the brand’s balance of intricate detail and modern wearability.
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