Catalog coverage · skims.com

SKIMS Cotton product data

Launched in 2019 by Kim Kardashian, Jens Grede, and Emma Grede, Skims has redefined the shapewear and loungewear market with its focus on body positivity and inclusivity. The brand originated from Kardashian's personal quest for undergarments that matched various skin tones, a frustration that led her to dye fabrics herself. This solution-driven approach is central to the brand, which offers technically constructed shapewear, comfortable loungewear, and underwear in a wide spectrum of sizes and shades. Its aesthetic is characterized by minimalist designs and a signature neutral color palette, creating a modern and recognizable identity.

Products indexed

40

Founded

2019

Origin

USA

Price tier

Premium