Catalog coverage · thisisthegreat.com

The Great. product data

Founded in 2015 by stylists and designers Emily Current and Meritt Elliott, The Great. is a ready-to-wear collection celebrated for its soulful approach to comfort and classic Americana. The duo, who previously launched the influential denim brand Current/Elliott and popularized the Boyfriend Jean, built The Great. on a foundation of friendship and creative authenticity. The brand offers a tightly edited take on timeless style, focusing on soft, wearable pieces that feel both familiar and new. Core offerings include exceptionally soft fleece sweatshirts, vintage-inspired tees, and relaxed-fit denim, alongside feminine dresses and versatile outerwear. Each piece is designed to be a cherished staple, transcending fleeting trends with an emphasis on quality construction and everyday ease.

Products indexed

483

Founded

2015

Origin

USA

Price tier

Premium